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How Long Should You Run a Split Test For?

How Long Should You Run a Split Test For?

In SEO and internet marketing, split testing is one of the most powerful techniques available to marketers. A split test essentially means taking two slightly different versions of a webpage or website, and then seeing which one performs best. The reason this is so effective, is that it means you can make sure that a strategy or a change will be beneficial before you employ it across your entire site.

That means you can make smarter, data-driven decisions, and each one will improve your ranking, conversions and profits.

The problem is that many people don’t fully understand how a split test works, and they cut the experiment short prematurely. This ultimately results in skewed findings which can mislead you on the best way to act!

So how long should you run your split test, and why?

Why Length Matters for Split Tests

The ideal answer to the question of how long you should run a split test for is: indefinitely. The longer you can run the test, the more data you can collect, and the more accurate it will be.

The longer a split test runs for, the more data you can collect, and therefore the more likely it is to be accurate.

The reason for this has to do with what are known as confounding variables. A confounding variable is anything that you don’t control for, and this in turn can hurt your outcome.

Let’s say for example, that you have two versions of a website. On version A, you use one font, and on version B, you use another font. Your hope is to see if one of the fonts improves the amount of time people stay on your website, which should in turn also improve the SEO.

Half of the visitors are sent to version A, and half are sent to version B. You run the test for 48 hours.

But by sheer coincidence, a large proportion of the people who go to version A of the website happen to be from the UK. And let’s say for argument’s sake, that people from the UK prefer a particular font.

You have no way of testing for this, and therefore the results you get aren’t accurate. You assume that the new font is better, and you put it on every page of your website – thereby hurting your ranking significantly.

Had you run the test for five weeks though, then the likelihood of this being a sheer coincidence will shrink remarkably. Throwing a heads ten times in a row is unlikely, but throwing it 100 times in a row is so unlikely as to be safe to discount.

This is what you are aiming for with your split tests. You can never be 100% sure, but the longer the test runs, the more sure you can be.

The good news is that there are ways to test for significance, using – for example – a chi-squared test. This way, you get a number (called P), that will tell you precisely the likelihood of your study being a fluke. As long as it’s lower than 0.05, then you are good to act on the information.

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An Entirely Split-Tested and Optimized Business Strategy

An Entirely Split-Tested and Optimized Business Strategy

Data driven is a term that a lot of businesses like to throw around, but what does it really mean?

Well essentially, it means that you will be making decisions based on pure data that comes from research and testing, rather than decisions that are based on hunches and emotion. Often, we make the mistake of thinking that we know our audience. We might say to ourselves that because we would prefer a web page to be blue, so too must everyone else. We then make a change, and find that it actually hurts our profits.

So what do you do? You test. And this can help you to build a business strategy that absolutely cannot fail. To demonstrate, let’s see how you might conduct split tests (comparing two versions of something) and other tests in order to build an ideal business selling an eBook.

The Set Up

To get started, you are going to choose a digital product to sell, then create a sales page to sell it from. The digital product can be an eBook you bought the rights to, and the sales page will talk about how that eBook can help the readers.

You then choose your target demographic and you attempt to conduct some SEO on a related blog in a bid to get your sales page to the top of Google for a related search term.

You might also use some advertising in order to drive more sales.

As long as you make more money on average from each visitor than you spend, then this simply business model will generate income as you sleep. Pretty straightforward!

How to Win

Problem is, that countless people try this and fail.

Why? Because they choose the wrong eBook. They market to the wrong people. They set the price wrong. They aren’t good at persuasive writing. Or they don’t do their SEO correctly.

Testing can solve all these issues.

First, choose a product that you already know is selling well. Many PLR products will provide some sales figures you can go off. You know this book sells, so you know the product won’t be the issue.

Next, use split tests to create the ideal sales page with a high conversion rate (meaning a high proportion of people who land on the page go on to buy something from you).

A split test means you’ll make two identical copies of your sales page apart from one small difference (the headline, the size of the text, etc.). You then send half of your visitors to page A and half to page B and you see which version sells the most copies.

You can do the same thing with the price as well to get the idea price for your book!

Before you perform any SEO, try out the top of the SERPs for different keywords by using AdWords. You can then see which keywords have the right intent for your product BEFORE you invest a huge amount of time or money into SEO.

Finally, use split testing to write articles with the ideal SEO techniques. Do all this and your business model will evolve to become the perfect cash-cow!

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If You Want To Make Money Online You Have To Understand That Not Everybody Is Going To Buy From You

If You Want To Make Money Online You Have To Understand That Not Everybody Is Going To Buy From You

One of the biggest hurdles many rookie marketers face is psychological; it really is. Because you have to understand that the biggest barriers to our success are the barriers that we ourselves hold up and hang on to. These are psychological. These are attitudes, mindsets, and ideas that we have, and believe me, they have a tremendous impact on our decisions.

When you view the world a certain way, and you don’t walk away from that view, or you refuse to mature or change, you’re holding yourself back. Because mature people change their views based on their experiences.

When they get new information, or go through different experiences, they change their view. That’s the definition of maturity. The problem with a lot of marketers, especially the ones who are struggling, is they refuse to change their views. It’s as if you are interviewing them right at the moment they decided to make money online.

One of the most commonly held views, is that everybody is an ideal customer. I’m not just talking about a potential customer for whatever it is that you’re promoting, but an ideal one. That alone speaks volumes of these people’s ignorance.

Please understand that while it’s true, that all people can be convinced to buy something that they don’t really need, it all boils down to cost, and more importantly, opportunity costs. The direct cause of these is easy to see. If somebody’s not really interested, you can spend a tremendous amount of time in resources; flashing all sorts of ads, blasting that person with all sorts of articles, and reaching out to the people that that person already thinks is credible and authoritative, and maybe you can get that person to sign on the dotted line.

It took a lot of effort. It definitely takes a lot of money. Now, here’s the problem: While you were able to score a victory with that person, how much more sales could you have gotten if you had filtered that person out early on.

In other words, how much more money could you have made if you spent all that time, effort, energy, and money targeting people who are more likely to buy from you. This is called an opportunity cost. So when you tally up all these costs, you actually are wasting money hand over fist, going after the wrong traffic.

The same applies to online sales funnels. The top hallmark of an effective sales funnel is that it is obvious to people who are not interested in whatever you have to offer, that your sales page is not for them. You’re doing both them and yourself a huge favor when you do that.

So the key here is to not worry about creating a sales funnel system that appeals to everybody and anybody from all four corners of the world. That’s not your job. Your job is to find people who are more likely to buy from you and put their eyeballs in front of a system that is finely-tuned to convert as much of those people as possible.

I hope you can understand the difference. This is not about universal appeal. Instead, it’s all about highly-filtered and specific appeal. To learn how to put an effective sales funnel together, so that it quickly filters out uninterested individuals, and maximizes your efforts on converting prospects who are interested, click here.

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Effective Sales Funnels Produce A Complete Picture For Prospective Buyers

Effective Sales Funnels Produce A Complete Picture For Prospective Buyers

People hate getting tricked. When was the last time somebody pulled a bait-and-switch trick on you? It didn’t feel good right? It wasn’t exactly a happy experience. And the more these tricks are pulled, the more jaded consumers become.

They are always thinking to themselves, “Well, that’s too good to be true. What is that other person getting out of it? How come this seems so smooth and quick?” These are natural questions to ask, because if you’ve been tricked, defrauded, scammed, or otherwise mistreated by online sales pages in the past, you too would develop this kind of attitude.

It is an all too human and all-natural response. As the old saying goes, “Fool me once, shame on you. Fool me twice, shame on me.” This is why it is imperative for any responsible marketer who is truly interested in becoming successful, to be as transparent, sincere and authentic as possible.

Believe me, I’ve seen a lot of sales funnels on the internet. In fact, a lot of people would say that I’ve seen too much. And I can guarantee you that a lot of the failing sales funnels have one thing in common. They produce an incomplete picture.

This doesn’t mean that you cannot position your product so it looks superior even to a product that is known as the category killer in your industry. This doesn’t mean that you can’t position the product that you’re selling in such a way that it is under the best light possible. That’s different from misrepresentation or lying.

An effective sales funnel must provide a clear picture, and it has to be complete. So you can’t just show your product in a way where the only thing people could see is one dimension of the product. Because once people buy your stuff, and they can see that they actually got taken in because they didn’t see all the other dimensions of your product, how do you think they would feel?

Let’s put it this way, how would you feel if somebody did that to you? So what’s important here is to give the control back to the consumer. When they see a complete picture of the product, and I’m talking about descriptions and reviews that basically point to all the dimensions of the product, both good and bad, they can see that you are a straight shooter. They can see that you are not hiding the ball.

This way, you give them the control, because now, they can still choose your product because they have all these information. Of course, there’s got to be a lot of positioning here. You can’t just say, “Well I have this computer, and it’s kind of in the slow side, here, please buy it for me.” That’s pathetic.

People won’t buy from you because you just said it’s slow. You just have to lay out the numbers, and you have to let them connect the dots. Of course, you can’t do this passively because you also have to position the computer that your selling based on its strength.

Maybe the computer has one of the best screens on the market. Highlight that, then just say that this is the speed. Now if they did the research, they would know that that speed is kind of on the middle of the road or on the slow end, but that’s on them, you did your part. You share the information, you’re not hiding the ball.

Compare this with somebody who’s basically saying that this is the best screen, and that’s all that person said. He didn’t mention the speed. He didn’t mention all the other elements of the computer. That’s going to lead to higher refunds, and a tremendous amount of dissatisfaction.

So do yourself a big favor, set up an effective sales funnel that maximizes transparency, sincerity, and authenticity. To figure out how to do this right, and maximize your profits, click here.

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Effective Sales Funnels Do A Good Job Pre-Qualifying And Filtering Their Traffic

Effective Sales Funnels Do A Good Job Pre-Qualifying And Filtering Their Traffic

You probably have seen sales funnels before. You probably have gone through a sales funnel, and didn’t even know it. The truth is effective sales funnels work in an undercover way. They don’t look like sales funnels.

It doesn’t seem like they behave like sales funnels, but believe me, once you whip out your credit card, and enter your credit card information into an online form and make a purchase, you have just been through an effective one.

That’s how awesome sales funnels are. If they were well-put together, they can help you make money from online traffic. The best part is your customers don’t mind. In fact, they would eagerly hand you their money because they can see as they go through your sales funnel, but you are delivering the value that they came for.

Please understand that if you put your marketing materials in front of the right eyeballs, people would be eager to do business with you. How come? They are looking for a solution to their problems. You make it obvious that you have that solution, and that your solution compares so much better than all the other options on the market.

Since they can see the superiority of your offer, they make the move. It’s a win-win situation. They get to solve their issue, you get to make money. What’s not to love? That really is the essence of effective sales funnels.

But you and I know that it isn’t that simple. It’s not simple precisely because a lot of marketers do not pre-qualify their traffic. You have to understand that just because somebody is somewhat, somehow interested in what you have to say, doesn’t necessarily mean that that person is ready, willing, and eager to buy right here, right now.

You have to filter that person. If that person is thinking of maybe buying next year, then that person has to be filtered by your system. You can’t let that person go all the way to the sales page because they’re not going to do you any favors. They’re just going to bounce out. You wasted all that time, effort, and energy creating this system attracting the wrong eyeballs.

An effective sales funnel pre-qualifies people early on. Either they’re interested in your product category, or they’re not. Either they’re interested in a particular line of solutions, or they’re not. Either they’re interested in a particular product, or they’re not. Either they’re interested in buying that particular product from you, or they’re not.

Those are the steps in an effective sales funnel, and these messages have to be strung together the right way. Otherwise, a lot is going to get lost in translation. Also, a lot is going to fall between the cracks. What makes effective sales funnels effective is precisely because they have been optimized over an extended period of time.

This is where a lot of marketers fail. They think that they just need to slap together a nice-looking sales funnel and call it a day. No, that’s actually just the beginning of your journey. So do yourself a big favor. If you are looking to put together an effective sales funnel, that will pre-qualify and filter your traffic for maximum sales conversion, click here.

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Pre-Qualify You Traffic To Earn More Money Online

Pre-Qualify You Traffic To Earn More Money Online

The idea of pre-qualification is very straightforward. If you were going to make money off your online traffic, they better come from places that are populated by people who are already interested in whatever it is you are promoting.

This is pretty straightforward. If you’re selling shoes, for example, you wouldn’t want to advertise in places where people are looking for livestock feed. Those people wouldn’t really care about what you are selling.

I’m sure that a very small fraction of those people are actually on the market for shoes, but they’re primary concern is livestock feed. That’s why they’re going to those places. That’s why they are engaged in discussions and online forums, etc.

The idea of pre-qualification actually makes marketers’ jobs easier because it is the forum or the location that indicates a certain tendency to be interested in a particular topic. Your job as a marketer is just to find these places that are already lined up with the niche, category, or topic of whatever it is you’re promoting. It really is that simple. It’s all about finding that right mix.

Unfortunately, it’s very easy to just get caught up in traffic volume, click-through ratio, and page views, and all that. I’m not saying that those metrics have absolutely no place in marketing, but they are essentially means to an end, but you only should start caring about them once you have established some sort of pre-qualification.

Pre-qualification is the name of the game, if you think about it, because it filters people coming into your website based on their interest. Let’s put it in another way: If your website attracts people who are not at all interested in what you have to say, then no matter how much you optimize click-through rate, page views, and other success metrics, at the end of the day, you’re not going to win with the success metric that is the only thing that really counts. I am, of course, talking about conversions.

The way to pre-qualify your traffic, to earn more money online is pretty straightforward; start with conversion. In other words, start with a big picture view. What is the outcome you’re looking for? And then take steps back from there. This will enable you to create a map as to where on the internet you’re going to create a presence, and how you’re going to deal with people to pre-qualify them.

With pre-qualification guiding you, you are more likely to find the right pockets of existing traffic on the Internet. At the very least, if you are spending money on a paid ad campaign, you would have a good initial profile of the people who are the most likely consumer of your product.

Otherwise, you’re just going to be wasting your time. Sure, from time to time, some people may hit it big, but that’s like buying a lottery ticket. You can’t base your business on getting lucky. To learn how to build a systematic and methodical way to pre-qualify your traffic, so you can earn real big money from the internet, click here.

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Why is the “build it and they will come” mindset so prevalent and fatal?

Why is the “build it and they will come” mindset so prevalent and fatal?

Have you heard the phrase “build it and they will come”? The truth is, too many people believe this and that’s why they struggle. This mindset has killed so many online entrepreneurial dreams that it’s quite a tragedy.

How does this mindset lead to disaster? Here’s the typical timeline: You may be really excited about a new concept, you might think that your website is the best thing to come around. Just because you’re excited about a particular topic doesn’t necessarily mean that the rest of the world will be excited as well.

If it turns out that there is a big disconnect between your personal excitement and your project and the actual demand for the things you are promoting, what do you think will happen? A whole lot of nothing. I raise this issue because a lot of people believe in “build it and they will come.”

They are simply to personally wrapped up in their ‘vision’ that they don’t fully vet or test it. At the end of the day, it is market demand that will determine if your project is a success or a failure. Not your excitement. Not your personal ‘vision.’ Too many entrepreneurs are blind to this.


The bottom line? You have to build the right thing.

How do you fix this problem? Take yourself out of the picture and focus on other people. Look for demand. Join as many Facebook groups and pages as possible, go to reddit and subscribe to as many sub-reddits as possible, go to Quora, and take a long hard look at the questions and patterns that appear.

After you do this research and filter it through the Google Keyword Planner Tool, you will get some basic patterns. When people talk about topics, at some level, this reflects demand. Look at the demand levels and cross reference this with potential commercial products.

If people are talking about getting certain types of plastic surgery and there is a favorable traffic patterns regarding terms related to that procedure, you can look for plastic surgery referral websites that pay an affiliate commission. You can then build content that answers those plastic surgery related questions and then convert them into conversion pages for the referral site you are referring.

Basically, you begin with existing demand, build content around the demand, and then you convert the traffic that is driven by the demand. This is how you play the game.

When you subscribe to the “build it and they will come” mindset, you basically are saying to the world that you are such a super genius that you know the trends and you have these visions of hot topics and hot products that people just have to listen to you. Chances are, people will say “what the hell are you talking about?” Or “I am not interested in what you have to say.” To build a solid business that is completely free of the quote “build it and they will come” mindset, click here.

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What To Look For When Trying To Convert A Customer

What To Look For When Trying To Convert A Customer

For the longest time, sales people were under the impression that they can basically convert anybody. In other words, if a person walked through the door, there is a chance that if the salesperson was skilled enough and knew their craft enough, they can turn that customer into dollars and cents.

Now, we all know that this isn’t true. You can walk into a store for a variety of reasons. Maybe you just like the display, but you really have no intention of buying anything. Maybe a friend brought you. Maybe somebody told you that there’s something interesting going on in the store.

But if you look at all these instances, none of them had the magic ingredient that would translate to a sale. I am, of course, talking about an actual interest in whatever the store is selling. This is where classic salesmanship fails.

And unfortunately, on the internet, marketers are making the same mistake. They think that traffic is traffic, and regardless of where it comes from, and regardless of the initial context in which they generate traffic, they have a good shot at turning those visitors into sales.

Talk about wasting your time. There is such a thing as pre-qualification. It turns out that this is the key to sales. You have to know where people are coming from. You have to set things up in such a way that when people come in, they are predisposed to listening to you, and eventually buying from you.

A lot of this have to do with where they come from. The great thing about the internet is that it’s easier to pre-qualify people. How? Well, let’s put it this way: If you are selling baby shoes, where do you think your ideal target traffic would come from? Baby shoes Facebook groups, baby shoes Facebook pages, baby shoes online forums and message boards, and of course, baby shoes hashtags on instagram.

In other words, when you get traffic from places where people are already talking about topics closely related, or directly related to what you’re selling, your chances of success go up dramatically. But if you spend all your time and effort just trying to pull random traffic from all over the internet, you’re going to have a tough time on your hands.

A lot of this are interest targeting. A big chunk of it is also geographic targeting. Let’s put it this way: If you spend a lot of time promoting your high price tag product in developing countries, you may be able to attract people who really want to buy your product.

The problem is capacity. They are willing to buy, but they are unable to buy because they don’t have the money. So the key to modern salesmanship, as far as online conversions go, is pre-qualification. They have to come from the right places.

They also have to come from places that indicate a high level of preexisting interest in whatever it is you are promoting. These two factors have to be present. Otherwise, you’re going to have a tough time converting that traffic into dollars and cents.

At the very least, you are going to be settling for pennies. At the worst, you’re not going to be making any money at all. To learn how to build an effective system that pre-qualifies and converts your online traffic into big paydays, click here.

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People lose track of what they’re converting for and that’s why they struggle

People lose track of what they’re converting for and that’s why they struggle

Some people think that they just need to copy and paste what somebody else is doing and they will end up producing the same results. There are tons of “Warrior Special Offers” making this claim. Don’t believe the hype.


Let’s cut straight to the chase: just because someone posts nice screenshots of amazing results doesn’t mean they are showing you the complete picture. Who knows what they actually did to produce those numbers? Outside of flat out scams where promoters post fake or doctored statistics (these are more prevalent than most people think!) you can’t really give too much weight to online income claims because you don’t know those awesome numbers’ context.


Maybe they bought very expensive traffic? Maybe they got access to cross registration traffic? Maybe they have high refund or chargeback rates? There are just so many unanswered questions about those rosy statistics.

What makes those comeons specially dangerous is when they get you excited about statistics that are supposed to lead to conversions: page views, ad clicks, dwell time, total pages viewed, etc. Many rookie marketers fall for the bait. And they continue to suffer.

I used to think that way. Things started to change for me when I focused on one key thing: remember that conversions are sales.

Conversions measure whether you made money or not. Simple black and white open and shut case.

The problem is, it’s very easy to get confused with all the intermediate processes that have to happen before dollars appear in your bank account. In the beginning, I was all excited about how many people showed up at my site.

I was really ecstatic one day and I was able to break the 5,000 visitor mark. I didn’t make a penny that day, but it didn’t matter because 5,000 people showed up on my site. The metric that I should have paid attention to was my bounce rate. When I got my act together and checked my statistics and looked at my bounce rate, it was 98%.

In other words, in those 5,000 people that showed up on my website, only a tiny fraction even bothered checking my internal pages. It was no surprise that I did not make any money.

What happened to me is a very familiar story. I am hardly alone because when people lose track of what they’re really converting for, they struggle. Focus instead on the prize.

What is the prize? It’s the amount of money you are making off your sites on a passive basis. That’s the name of the game. As far as you should be concerned, anything else is just noise. Don’t get side tracked by ‘alternative success metrics.’  Focus on the bottom line.

Understand what you’re doing. You’re trying to make passive income. You’re trying to build something once and make money many times over. But for all that to happen, you have to focus on conversions. To achieve a breakthrough in making money online, by learning how optimize your funnels correctly, click here.

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Optimizing a content funnel is very different from optimizing a sales funnel

Optimizing a content funnel is very different from optimizing a sales funnel

At a certain level, optimizing a content funnel and optimizing a sales funnel are quite similar. Both use text to filter out people who are interested in a product or service from mere curiosity seekers or tire kickers. Both can use multi-page approaches to get their message across. Both might even use a mailing list as a valuable persuasive add-on. Obviously, both restort to multimedia elements like diagrams, pictures, photos, videos, infographics, and others to gain the viewer’s confidence and trust.

Still, despite their seemingly long list of similarities, they are not one and the same.


Marketers who confuse the two end up losing money. At the very least, even in the best scenarios, they end up settling for cents on the dollar.

You have to be aware of the key difference between these two funnels so you can use the right funnel to achieve the outcome you are gunning for. Otherwise, you will constantly find yourself barking up the wrong tree.

The problem is a content funnel has a different form of success than a sales funnel.

A sales funnel’s success is very easy to determine and measure. It boils down to sales. Did you get the sale or not? If not, why not? There’s a black and white quality to slicing and dicing the effectiveness of a sales funnel. It’s all about conversions.

Optimizing a content funnel on the other hand is a little bit trickier because remember that the content funnel is what happens before the sales funnel or conversion process. That’s how it’s supposed to work. You have to look at content funnels on their own terms. Here is the process that I use to optimize the success of my content funnel.

Pay close attention to your statistics

Pay close attention to your website statistics, you will see which pages are the number one entry pages. These are pages that people use the most to access your website. These pages have a certain topic. Obviously, most of your traffic thinks these topics are interesting enough to want to seek and click through pages that focus on those topics.

Figure out what’s working and build more of such pages. But before you do, please read the section below.

Pay attention to where those top pages lead to. You’ll notice that there is a path that most of your visitors use. Your job is to replicate that path.

When you do this, you amplify the authority that you’re creating in the mind of the reader. If you notice that some go halfway but later bounce out, try to figure out what they were doing in those pages and replicate it with other paths.

This process also requires critical and analytical thinking. Don’t assume anything. Look to connect the dots. Look for consistent patterns over an extended period of time. To get a winning formula on how to optimize your sales and content funnels like a pro, click here.