An Entirely Split-Tested and Optimized Business Strategy
Data driven is a term that a lot of businesses like to throw around, but what does it really mean?
Well essentially, it means that you will be making decisions based on pure data that comes from research and testing, rather than decisions that are based on hunches and emotion. Often, we make the mistake of thinking that we know our audience. We might say to ourselves that because we would prefer a web page to be blue, so too must everyone else. We then make a change, and find that it actually hurts our profits.
So what do you do? You test. And this can help you to build a business strategy that absolutely cannot fail. To demonstrate, let’s see how you might conduct split tests (comparing two versions of something) and other tests in order to build an ideal business selling an eBook.
The Set Up
To get started, you are going to choose a digital product to sell, then create a sales page to sell it from. The digital product can be an eBook you bought the rights to, and the sales page will talk about how that eBook can help the readers.
You then choose your target demographic and you attempt to conduct some SEO on a related blog in a bid to get your sales page to the top of Google for a related search term.
You might also use some advertising in order to drive more sales.
As long as you make more money on average from each visitor than you spend, then this simply business model will generate income as you sleep. Pretty straightforward!
How to Win
Problem is, that countless people try this and fail.
Why? Because they choose the wrong eBook. They market to the wrong people. They set the price wrong. They aren’t good at persuasive writing. Or they don’t do their SEO correctly.
Testing can solve all these issues.
First, choose a product that you already know is selling well. Many PLR products will provide some sales figures you can go off. You know this book sells, so you know the product won’t be the issue.
Next, use split tests to create the ideal sales page with a high conversion rate (meaning a high proportion of people who land on the page go on to buy something from you).
A split test means you’ll make two identical copies of your sales page apart from one small difference (the headline, the size of the text, etc.). You then send half of your visitors to page A and half to page B and you see which version sells the most copies.
You can do the same thing with the price as well to get the idea price for your book!
Before you perform any SEO, try out the top of the SERPs for different keywords by using AdWords. You can then see which keywords have the right intent for your product BEFORE you invest a huge amount of time or money into SEO.
Finally, use split testing to write articles with the ideal SEO techniques. Do all this and your business model will evolve to become the perfect cash-cow!