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Sales funnels are not the same as content funnels

Sales funnels are not the same as content funnels

Are you having a tough time with your sales funnel? Chances are you’ve set up your website the wrong way or you’re probably just blogging or posting content in the hope that somehow, someway, somebody would click on a link that somehow, someway would put dollars in your pockets.

Unfortunately, the whole “somehow, someway” mentality is not going to ticket to riches. If you are serious about making any kind of money from the internet, you have to pay close attention to funnel building. The problem is a lot of people are confused as to the kind of funnels they should be building. They put themselves in that situation because they did not go about it in a systematic and methodical way.

Content funnels explained

Content funnels are all about turning traffic that is looking for certain types of content and filtering those people in a way, eventually will convert into buyers. Content fans are all about building credibility and authority. When you plug them into a content funnel, their questions get answered and before you know it, they build more and more trust in whatever it is you are promoting.

This can then lead to email list members which you can then convert later through a future update. This can also lead to actual sales right then and there. Pair this from simply pulling traffic from the internet by dropping links, or buying traffic and then people will see a sales page, realize they are not interested and then they bounce out. There’s really not much opportunity in building credibility. It’s really important to understand that sales funnels are very different from content funnels.

Building proper sales funnels

You can actually build a complete sales funnel into one page. This is called a conversion page.

You buy traffic or get organic traffic and people come in and read the page. The more they read the page, the more they find details and they answer questions and the more they may build trust. Eventually, the person who reads the bottom of the page is the one to most likely click the order now button. What happens to everybody else? They bounce out.

After they read the content on the sales page, they realize that they probably not interested or whatever value proposition the product you’re promoting doesn’t really appeal to them. So the conversion page did its job. It filtered people. Content funnels, on the other hand, qualify prospects over an extended period of time.

Content funnels are powerful because they can rapidly build trust in the mind of the visitor. Almost everyone who finds themselves on your site are looking for answers. They haver certain questions they want answered.


When they get their initial questions answered, most would want to bounce out. But if you have other content on your pages that speaks to other questions they may have or, better yet, deep needs they may have, you get a chance to pull them deeper into your site and impress them even more.


The deeper they go into your site, the more likely they are to join your mailing list or click an ad. Set up properly, content funnels build enough trust for consumers to want to click through to an actual conversion sales funnel.

Understand that these funnels are quite different from each other. Don’t confuse the two.

To figure out how to set up the right funnels and optimize them for maximum profits, click here.

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Why Your Facebook Group Isn’t Thriving

Why Your Facebook Group Isn’t Thriving

Let’s face it: a lot of businesses simply miss the point when it comes to internet marketing and especially when it comes to social media marketing.

If you have a Facebook group but it hasn’t made any progress/isn’t seeing any activity, then there’s a strong chance you might fall into that category. Read on to see what you’re doing wrong and how to course-correct.

Have a Point

Too many companies believe that the best way to promote themselves is to set up a bland and boring brand and then to post about how great they are. Think I’m joking or exaggerating? Just take a look at the number of companies that have blue and white logos that are mainly text, with vague names like ‘VexSoft’ and that don’t make it clear exactly what they do (“empowering individuality, teamwork, and synergy in all sectors!”).

There is simply no incentive and no emotional pull for people to sign up to a Facebook group belonging to such a business. People join groups because they believe in a brand and because they want to support it/learn more about the topic. If your brand is just ‘generic business’, then who is going to want to hear more from you? Don’t be so safe: know who you are talking to, and dare to show some personality.

Provide Value

These same companies often have Twitter accounts, Facebook pages, and Facebook groups where they just post bland statements about their own company:

“VexSoft makes the top financial monitoring solutions in the industry!”

“Have you tried our new accounting features?”

Things like this provide zero value to the user, they don’t encourage conversation, and they simply lack any real value. Would you stay in a group that did this? Or would you leave right away?

Be Consistent

Finally, another one of the most common mistakes made by businesses is to fail to be consistent. They will create a Facebook group, and then simply not post into it for months on end. This means that when someone enters the group for the first time, they will think it is abandoned, or they will believe that the company simply isn’t interesting enough to be worth following. That doesn’t exactly incentivize them to sign up themselves!

As such then, you should make sure that you are not only posting interesting things, but also posting often enough that your group appears to be a hub of activity.

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Using Facebook Groups for Feedback and Suggestions

Using Facebook Groups for Feedback and Suggestions

Facebook groups are extremely useful for any business or brand, yet they often go under-utilized. Of course one of the big advantages of a Facebook group is that it allows a level of conversation and intimacy that is often missing from Facebook pages. This is somewhere for people who are like minded and share similar interests to meet and discuss and it’s amazing for getting people invested in your brand and community.

But what it can ALSO be, is an excellent opportunity to get feedback and information. And in many ways, that can be the perfect business model.

A lot of businesses make the mistake of thinking of social media – and the web as a whole – as a platform, a pedestal, or perhaps a megaphone. They think of this as a way to scream out to the world and get their message across. This is understandable, given that this is how traditional marketing has worked for many years.

In fact though, the most successful use of the internet in marketing is as much about what you get back as it is about what you put out. It’s about letting the audience become a part of the creation process, thereby increasing their investment significantly and making them feel a part of something.

In the case of a blog, you might have spent the last several years posting content to your blog and finding that people aren’t reading or sharing it. So why not instead ask your Facebook group the content they’d like to see? If they tell you, then you can almost guarantee that they will be interested in reading that content at least. More likely still, they will be representative of a much large audience that will also enjoy the content.

And the same goes for a product. You can simply ask your customers what product they would get excited about, and then make that product. It’s a foolproof business model! Not only have you made something that you KNOW there is an audience for, but also you have made that audience feel more invested due to the role they played in making it happen.

There are countless other ways to use a Facebook group to collect information. You can use it to learn about how your audience found your brand for instance, or you can use it to learn about your competitors. Either way, many companies spend thousands for this. With a Facebook group, you can get it all for free!

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Top Facebook Group Settings You Need to Consider

Top Facebook Group Settings You Need to Consider

Creating a Facebook group for your business? Great! That’s one of the very best ways to spread the word and get people to engage more strongly with your brand. And it’s also something that a lot of brands and businesses never think to do.

Now you need to think about how you’re going to go about taking that group and making it a hit. Starting from the beginning and setting up your app, you first need to think about the settings. Here are some to keep in mind.

Head over to the settings panel in your Facebook group and here are some of the important options.

Linked Pages

The linked pages option lets you link your group to a Facebook page. This is a useful tool as it will allow you to promote your group via your page – the group will appear at the top of the page. That in turn means that your Facebook page followers can instantly jump into your group.

Linked pages also share administrators.

Web Address

This is the URL for your Facebook group. This is what people will see in their browser when they visit your group, and of course it also creates the option for direct traffic to visit your group simply by typing in the address (rather than going via the Facebook app). Choose something that reflects the group name and brand, but consider that your web address is fixed once you pass 5,000 members.

Location

If you set a location for your group, then it will appear more prominently in local searches and might even be recommended to other users, depending on your settings. Choose a location then if your business is a local type of business – such as a highstreet store, or perhaps a pub or restaurant.

Membership Approval and Pre-Approvals

This defines whether anyone can join your group, or whether you need to approve them first. Which you decide to go with will depend on the intent of your group. Are you planning on using this as a way to build a large following? Or do you want to keep it exclusive and make your group into a way to attract more engaged viewers?

If you want to approve certain members and save yourself time, then you can use ‘pre-approvals’ and that way set certain groups to be accepted into the group by default.

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The Power of Communities in Marketing Through Facebook Groups

The Power of Communities in Marketing Through Facebook Groups

One of the most powerful and important aspects of marketing is something that very few businesses or marketers think about: that is community.

A community is any collection of people who feel a certain kinship, often due to a shared set of interests, values, or cultural activities.

Communities online emerge all the time around certain topics and hobbies. And one of the most obvious examples of this is in Facebook groups. Good Facebook groups don’t necessarily create communities, but tap into those that already exist and give them a forum in which to communicate and grow.

And some of the biggest hits in the world come from these kinds of communities.

Right now on the web, there are countless businesses trying to make it in the emerging ‘nootropics’ industry. These are supplements designed to make people more productive, more creative, or more focussed. The problem is that companies bring out products with the same promises as all their competitors and then disappear without making a splash.

One company that was successful however was Natural Stacks, which found success with a product called CILTeP. The reason for this was that CILTeP began life in a forum – one user discovered the combination and became popular sharing their creation for free with the members of Longecity. By doing this, they developed a big following that was almost guaranteed to buy the product and to create buzz for it.

The same thing happens in games development all the time. The truly successful indie games are almost always the ones that began life as free Flash titles (such as Super Meat Boy, or more recently My Friend Pedro). These games build big followings while the creator shares their experience crafting the title.

There is a huge difference between something that truly feels ‘home grown’ by the community itself, versus something that an outside brand tells a community they’re ‘supposed to like’.

Moreover, there is a huge difference between a lead and a friend. When someone in an online community really knows you and considers you at least an ‘online friend’, they will not only be much more likely to buy your product, but also to provide useful feedback, to help you promote it, and to shout about it to anyone who will listen. In short, they want to help you succeed.

This is what many businesses never even try to do. Instead of thinking of making as many followers or customers as possible, think about making a couple of friends.

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The Go To Market Technique for Facebook Groups

The Go To Market Technique for Facebook Groups

Marketers may be familiar with the term ‘go to market’. It’s essentially a marketing technique that involves identifying precisely who your target audience is for your product or service, locating where they spend time, and then creating promotions and posts that those people will see. For instance, if you were to sell gardening implements, then you might identify that your target demographic is gardeners, and you might head over to ‘Gardener’s World’ magazine and pay for an advert in that glossy.

The result is that a huge number of the precise people who are likely to buy from you, will now see your product. That can of course result in a great number of sales.

How do you do this on the web? One option is to use social sharing sites and social networks. Groups and subreddits are popular options. Find the right subreddit for your topic and share a post in there, and if it is shared and upvoted enough times, then this can lead to that post being seen by hundreds of thousands of people – this can even potentially lead to vast numbers of sales.

Unfortunately, this doesn’t typically work out that way. What is actually much more likely to happen, is that you share your post on a subreddit, and it gets buried to the bottom. Why? Because it’s not a perfect match for that community. Worse, is that it might get completely removed from the site and you could even be banned from that community! The vast majority of online communities do not like it when you share content that is clearly self-promotional.

But that’s why it’s so valuable to consider creating your own social group. When you do this, you can firstly choose precisely the topics that you will be sharing. You might opt to create a group discussing the exact niche that you will be selling to. These people will be likely to be interested in what you have to offer, because you made sure the group would target the exact right people!

At the same time, you are the owner and that means that you get the ‘final say’ on the type of content that can be shared there. No one can deem that what you posted was inappropriate, and therefore you know your content isn’t going to get deleted.

Create a small Facebook group in the topic you are targeting, invite people, and then let it thrive and grow on its own. Then, when you are ready to, post about your product or service!

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The Difference Between a Facebook Page and Group

The Difference Between a Facebook Page and Group

So, you want to start promoting your business on Facebook?

The question now is whether you should create a Facebook page, a Facebook group… or both!

And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top benefits of each are and how they are different. Here are some key differences between Facebook pages and Facebook groups.

The Basics

The idea of a Facebook page is to provide your business with a kind of ‘shop window’. This is a largely static page that includes a call to action, a description, a photo, etc. While your followers can post on your page, you are likely to do the majority of the posting and they will then comment on those posts or react.

The best feature of a Facebook, is that people can share the things you post and this will then promote those posts to their own social networks. If you share a great post through a Facebook page, then this can end up spreading virally across all the different real-world social networks that are out there!

A Facebook group is different. A group does not allow people to share content to their networks and instead only lets them view or create posts. Most often, this is going to involve their reading what you have written or starting conversations with group members.

Facebook group posts are more often discussions with the community. These are assumed to be more personal and less advertorial, and as such they are also more likely to appear on the newsfeed with more prominence.

The Power of Each

While a Facebook page allows you to create content that gets naturally shared then and can include a call-to-action, a Facebook group will allow you to reach more people with each post. It will also facilitate more conversation.

The question then is not which one you should use, but how you can better use the two together to maximum effect. A Facebook page can be a great way to attract the attention of potential fans and followers, and you can then use this in order to get people to sign up to your Facebook group, which will allow you to discuss with them more directly and increase engagement to thereby drive more sales and build more loyalty and trust.

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How To Promote Your Content In Another Facebook Group

How To Promote Your Content In Another Facebook Group

When you think about marketing via a Facebook group, you probably think about creating your own Facebook group and then using this in order to promote a product or service that you’ve created.

While this is an effective and viable option for promoting your business however, it is only one of several marketing strategies involving the use of Facebook groups. In fact, one of the best ways to use a Facebook group is by using groups made by other brands and users.

But there is a way to go about this if you want to be successful. Read on to make sure you get it right!

Choosing the Right Group

This is what we call the ‘go to market’ strategy. It means finding somewhere that your target demographic is likely to spend time, and then marketing to that specific group. For example, if you sell martial arts supplies, then you might look for Facebook groups about martial arts, UFC, karate, or even Jackie Chan movies.

The key is to make sure that the group members match your ideal target demographic (or buyer persona) as closely as is possible. Ideally, the subject of the group should almost precisely match the industry you are in.

At the same time though, as we can see in this example, there is also some benefit to occasionally trying related and tangential topics. Someone who doesn’t do martial arts but DOES love Jackie Chan, might consider buying a book on kung fu for example. By looking for tangentially related subject matters, you can often open up your products to entirely new potential customers. This is also a great way to increase your readership if you run a blog or website.

Contributing

While missing the mark with your niche is a common mistake, it’s actually the less serious mistake that gets made. More serious is when you post your content to a group and the moderators remove your post and remove you from the group! This happens a lot because you might look as though you are simply spamming the group and using it for self-promotion (which you kind of are…).

The solution then is not to start using the group for self-promotion right away, but to FIRST use it as it was intended. Answer questions, post interesting blog posts, and generally try to make a name for yourself. This is the secret ingredient that so many marketers are missing.

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How to Create a Facebook Group That Runs Itself

How to Create a Facebook Group That Runs Itself

There are many great reasons to create a Facebook group for your business, but one of the most compelling is that this is a project that can run itself.

Facebook groups are used by one billion people on the planet, and allow for a far more engaged and personal form of communication between brands and their customers. Despite these facts, a lot of companies simply aren’t using them. The reason for this is that they don’t feel they have the time or resources to dedicate to yet another marketing endeavor on Facebook! They’re already running a Facebook page and an advertising campaign!

But what if the group could run itself? What if you could set it up, walk away, and then come back months later to find it had grown huge?

This is completely possible owing to the community nature of the group. A Facebook group allows people to discuss their favorite topics, share stories and tips, and generally ‘talk amongst themselves’. While it can be useful to facilitate conversation in person, you aren’t strictly needed at all!

How do you get to this point?

First of all, you choose a topic for your Facebook group that is very niche. By doing this, you target a more select segment of the population, who are therefore likely to have more in common and therefore have more to discuss with one another.

At the same time, you need to make sure that there are clear and concise rules that help to set the tone for interactions and help people behave toward one another in a courteous fashion. There is an option in the settings to set this up.

By keeping your group private at least to begin with and inviting people manually/requiring approval for new members, you can thereby ensure that at least the first batch of members will have the right attitude. This will again hopefully set a ‘tone’ for the rest of the members and the conversation going forward.

Another thing to consider is making some of your own members into moderators. That means they will be tasked with approving posts and members, and clamping down on any breaches of your terms. By using moderators, you not only offload some of your own work, but you also create extremely loyal followers in those moderators who will be pleased to have been chosen, and likely to feel even more committed to your brand as a result.

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3 Ways to Keep a Steady Flow of Content to Your Facebook Group

3 Ways to Keep a Steady Flow of Content to Your Facebook Group

Facebook groups are highly powerful marketing tools that can allow you to build an extremely engaged and loyal audience – perhaps moreso than other options such as Facebook pages.

But while a Facebook group is unique in the way it often gets used, it still requires content and discussion to provide value. People came to your group because they wanted to discuss a subject they’re passionate about and learn more about it. If the group is empty, then they’ll leave.

How do you keep your Facebook group full of great content? Here are three excellent options.

Research

One of the best ways to use a Facebook group is to share content you find on the web that you think your audience will be interested in. Ideally, this should be the kind of ‘higher caliber’ content that only those that are extremely well-versed in the subject matter would be interested in – the kinds of stuff that your shallower blog might not share.

But where to get this highly engaging and fascinating content? The answer is to dedicate some time each day to researching topics. And one of the best ways to go about that is to head over to BuzzSumo (www.buzzsumo.com). Here, you can type in any niche and get a selection of posts that are trending on social media on that topic. This is an amazing strategy, because it lets you find content that you already know is capable of performing well on the platform.

Another option is to sign up to other similar Facebook groups and pages and to use those for inspiration.

Allow Posts From Members

There are many different settings you can tweak in your Facebook group. One is to decide to allow members to post to your group or not. You can alternatively allow posts but require that all said posts are approved by a moderator.

By allowing posts, you empower your members to share content and start discussions, thereby ensuring a steady flow of new content and information!

Use Post Scheduling

Did you know you can schedule posts on Facebook? Write the post as you normally would, but instead of hitting post, hit the small clock icon next to that button. This way, you can choose when the post goes live.

If you know you’re going to be busy, then spend a day researching great content and then just set it to go live at set intervals.