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How to create sticky content that will earn you more money

How to create sticky content that will earn you more money

I’m sure you probably have heard the phrase “sticky content.” In fact, this is one of the oldest phrases in internet marketing and online publishing. The idea is to create content that people would want to read. I know that sounds like a really basic concept but believe me, that’s a big deal. Why? Well, most people actually access the internet through mobile devices like smartphones and tablets.

When you’re out and about and on the go you really don’t have the time to seriously and closely inspect each and every website you land on. Usually, you would scroll through the website very quickly to see if there are certain keywords that appeal to you and if something seems somewhat relevant to what you’re looking for. You give it more time you scroll down more slowly if this website is truly on point then you stop and read the website more carefully. That’s how people process information on the internet. It doesn’t matter whether are talking about search results or links that you discover through your Facebook timeline.

It all works the same way. You first start by scanning very quickly because you don’t have all the time in the world. You slow down when something seems like its relevant if you have something that is truly on point. That’s when you budget some time to understand what it’s about. I need you to wrap your mind around this process and get a clear understanding of how people actually consume digital content.

Armed with this proper understanding, then you would be able to create sticky content. Content that makes you money is sticky. The problem is how you find this content. Do you even have an idea? This is where the danger comes in. A lot of people who are trying to make money with niche marketing have all sorts of preconceptions regarding what kind of content they should produce and what kind of content is popular in their niche. They have all these ideas but the problem is they forgot to do one thing. They forgot to test whether these ideas are actually supported by actual consumer interest.

In other words, you may think something is hot, but that doesn’t necessarily mean that your audience will agree with you. I can’t even begin to tell you how many websites were built on this mistake. The entrepreneurs who came up with the website are all excited about the content because they think that this is the next big thing. Guess what happened? It didn’t go anywhere, they lost their money, they lost interest and they moved on. I don’t want that to happen to you.

This is why you need to build you sticky content on a real foundation. Build it on reality. How do we go about doing this? Well, first of all, we’re going to have to figure out what actually works in your niche. That’s right, you’re going to have to discover content that is currently popular in your niche. There’s an actual demand for this content because people engage with this content.

Now, the question that you’re probably begging to ask is how do I find out this content? Very simple. Let your competitors do your homework for you. Find your competitors, pay attention to their social media accounts as well as their blogs. What kind of contents do they produce? Now take not on the most common types of content that they produce. Once you have a clear idea of this content, look at the social media engagement for those pieces of content. This is the key.

It’s hard to lie to you at this point. Why? You have some sort of objective criteria to assess whether this content is actually popular or not. The people are either going to give a piece of content a thumbs up or not. Either they’re going to retweet it or not. Either they’re going to share it or not. Pay attention to those signals.

Now armed with this information, come up with something ten times better. This is how you would create a very sticky piece of content. This is how you beat your competition. To get clear guidance on how to do this as well as the areas for improvement you should focus on for your own sticky content, click here.

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Niche content is important, but this is the key ingredient to niche marketing success

Niche content is important, but this is the key ingredient to niche marketing success

If you want to be successful in niche marketing, you really have to have a system for your online brand. You have to think in terms of branding and you have to think in terms of system buildings. These two go hand in hand. Unfortunately, a lot of people think that as long as they have a hot idea or they know somebody who is targeting a certain niche then everything is good to go. They think they just need to come up with content that’s targeted towards that niche and everything will fall into line. A lot of these people even have the idea that they should just buy their traffic. That’s all well and good but the problem is you’re going to be spending a tremendous amount of time, effort, and money in your business only to end up with very little to show for.

You have to understand that paying for traffic is a very expensive way to learn the rooks. Assuming you learn the rooks at all. A lot of people actually run out of money before reaching that point. I know that sounds kind of discouraging and depressing but unfortunately, that’s the truth. You don’t want to be one of those people. This is why it’s really important to focus on getting free traffic.

Believe it or not, if you feature the right pieces of content on your online properties, traffic would be drawn to your website. Now don’t get me wrong. I’m not saying that the moment you copy and paste this content onto your website, then all this magical traffic would instantly appear. I’m not saying that. What I’m saying is that when you focus on the right niche content, you make your job so much easier because you only need to find the right places to promote this content. You have to promote. This is non-negotiable. This is something that you need to do. It’s not an option.

The foundation of great niche success is excellent niche content creation paid with highly targeted and highly qualified niche content promotion. This is how you develop niche traffic. At the end of the day, people must feel like they can trust you. They must feel that you know what you’re talking about and that your website it credible enough for them to trust with their hard earned money. This is all built on a foundation of solid content but the right eyeballs have to be exposed to that content. It can’t just flow around freely on the internet, absolutely invisible to people it’s intended to reach.

If you build such a business and you pursue such content strategy, you’re going to fail. So understand the proper importance of niche traffic. You have to know where your intended readers currently are on the internet. You don’t have the budget nor the time or patience to develop the market. Focus instead on finding out where they are and communicating effectively to them. That’s how you maximize your brand visibility and that’s how you develop niche traffic as streams which can later on add up to a river which you can later convert into cold hard cash.

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Screw this up and you’ll fail with niche marketing

Screw this up and you’ll fail with niche marketing

A lot of people are under the impression that making money on the internet is very easy. Too many people believe that if they put up a website and all these other people will show up and click on all sorts of ads, the website owner will make money. If it only were that easy. Still I really can’t blame people for having such misconceptions.

After all, for the longest time, it’s very easy to find all sorts of products claiming to help you make money online. There is even a whole industry and blog category that promise readers that if they do certain things they will make money on the internet. Sadly, a lot of this is exaggeration, hype and yes, flat our lies. Still, there is a tremendous demand for this type of information. After all, who wouldn’t want to work a few hours in a week to earn the same amount of money as a full time worker?

Is this true? Is this all a lie? Is this all just hype?

Well, believe it or not, it is true!

You can set up an online passive income system. You don’t have to be there for your system to make money. You could be taking care of your kids, going on global vacation or simply sleeping and your online properties will make money all day, every day. That’s the good news.

The bad news is that it takes quite a bit of work to get to that point. This is precisely the part of the jigsaw puzzle that these hypesters and marketers don’t want you to know. They want you to just get all pumped up about online marketing so you would buy their products, sign up to their seminars and hand them your hard earned cash.

They don’t emphasize the amount of work and planning involved. Make no mistake, if you want to make money through online niche marketing, you have to do the work. Thankfully, this doesn’t mean that you’re going to put in the same kind of work as if you worked in a factory or as a security guard. No. This is not physical work. This is mental work which is, if you think about it, harder.

When you do physical work, you’re just physically tired. When you do mental work, you are forced to confront your expectations and assumptions. You’re forced to think outside the box, and essentially, stop thinking habitually. That’s a lot of work. It’s no surprise that a lot of people who get into niche marketing and try to build an online passive business, flat out fail. They fail not because they’re dumb.

They didn’t get the results that they’re looking for not because they’re lazy or there’s something wrong with them. Instead, they just did not have a system. That’s really the bottom line. I don’t want to discourage you or bring you down but the sad reality is that 90% of online business just like offline businesses, fail. Either you fail immediately after you start or you fail down the line. But sooner or later you will fail if you don’t know what you doing. This is why it’s really important to wrap your mind around the single most common mistake online marketers make.

If you are thinking of trying your hand at niche marketing, you cannot screw this up. What I’m talking about is niche analysis. Focus on that term for a second. Analyze your niche thoroughly. You have to have a system for telling niches apart and figuring out which niche you should build your business on. If you do not have such a system or you’re completely clueless about the need for such a system, I’m sorry to report but your chances of failing are quite high.

You have to remember that if you pick the wrong niche, you might find out that there’s not much demand for it. Even if there is demand, there might be so much competition out there that it’s not worth doing. Even if you find a niche that has low computation and high demand, it still may not be worth your time because there should be no money to be made in it. It has such low commercial value that it’s not worth your time and effort.

There’s just so many things that could go wrong, there are at least 5 factors you need to pay attention to. If you truly want to maximize your chance with success, then you need to pay attention to additional factors. To learn about these factors, click here.

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Change Your Mental Habits and You Change Your Life

Change Your Mental Habits and You Change Your Life
 
Albert Einstein once said that insanity is doing the same thing over and over again and expecting different results.  Desired results may come from certain behaviors and decisions. If you want different results, then you have to behave differently. It is very easy to understand when it comes to organizations, as well as business decisions. After all, in that kind of realm of activity, you will build some sort of emotional distance.

 
However, all bets are off once we start applying that idea to our personal lives. It becomes uncomfortable all of a sudden. Why? We must unfortunately, face reality that there are certain things in our lives that we are fundamentally unhappy with. There are many areas of our lives that we feel stuck in, if not, feel frustration for.


Some parts of our lives may even feel downright uncomfortable or worse, painful. Given how all of this cuts too close to home, it’s easy to come up with all sorts of excuses. It’s easy to blame our childhood. It’s easy to blame other people or situations beyond our control.
 
But let me tell you, the more you blame things, situations and people out of your control, the more you train yourself to become powerless. You think that if somebody is truly responsible for what happened in your life, then they can fix it. They caused it anyway, so they are responsible, not you. Pretty logical, right?
 
Now, if you are blaming other people who are beyond your control and that you cannot compel them to take positive remedial action, what will happen then? You will just train yourself to believe that you are hopeless. There is no fix possible. There is no solution because those things are under other people’s control, in situations beyond your reach.
 
Do so you see how frustrating that is? Do you see how this leads to a life of powerlessness, weakness and decay?
 
Thankfully, there is a better approach. And that is, change your mental habits. Just because you respond in the negative almost automatically doesn’t necessarily mean that you cannot change it. It is a choice. Your mental habits are choices. If you change these habits, you start feeling better and taking positive action.
 
As you probably already know, the world doesn’t care about your feelings. All it cares about are the things you do. So, when you change your mental habits to the extent that your actions have also changed, you get better results.
 
That’s how you claim for your success. That’s how you win in life. That’s how you take ownership. Otherwise, you would feel like you’re stuck in a pit that regardless of how hard you try, that past always has a hold on you and continues to drag you down. That is not a life of victory but a life of a victim. Know the difference.

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The 3 Core Pillars of Mentalism

The 3 Core Pillars of Mentalism
 
The idea of mentalism is fast catching on. A lot of this has to do with the increasing popularity and notoriety of cognitive behavioral therapy. It’s easy to understand why people are looking for alternatives in making changes in their lives. After all, taking chemical compounds to treat depression, anxiety, personality or mood disorders, is getting old quickly.
 
It turns out that when you become chemically dependent on these substances, your responsiveness starts to decline. Eventually, we reach a point where you’re not really getting the kind of results that you use to.
 
This truly highlights the limitations of physical or chemical solutions to what otherwise would be personal challenges. These are challenges of self-definition, a sense of purpose, and taking control over our personal ability to choose our reality. No drugs can make these challenges go away.
 
Unfortunately, the global psychopharmaceutical industry generates multi billion dollars in sales every year. It requires a lot of mythology to explain its existence. People are given all sorts of stories so they can continue to spend money annually to keep the industry afloat.
 
Sadly, this all leads to one place. In the United States, suicide rate is going up despite people being overmedicated. They are making more money, but there are now more and more rich people killing themselves even with millions of dollars in the bank.
 
We have reached an existential crisis precisely because we have relied too much on physical and chemical solutions to a problem which would otherwise be a personal mental issue. In other words, this involves you taking control of your mind.
 
This is why mentalism is becoming so popular because it’s one hundred percent chemical-free. You don’t have to consult with a psychiatrist, psychologist or any kind of healthcare bureaucrat. Instead, this is all about you becoming honest with yourself and understanding the power that is in you. Let me make that clear. This is about understanding the power you already have.
 
In other words, it is already present. It’s not something that you need to acquire. It’s not something that you become. It’s not something you aspire to. It’s already there. This is why it’s really important to wrap your mind around the three core pillars of mentalism.  That’s because these might allow you to reach breakthroughs you have previously thought were impossible.
 
Maybe you’re struggling with your relationship. Or feel that you’re not making as much money as you should. Or feel that you’ve wasted your life pursuing a career that ended nowhere. Maybe you have all sorts of guilt, phobias or fears trying to get out from under the crushing gravity of your pride.
 
Mentalism can help you on whatever personal issues you are struggling with.  For that to happen however, you must have a clear understanding of its three core pillars. You have to believe that these pillars apply to you.

 
Pillar #1
 
Our World Turns on Our Minds
 
The first thing that you have to understand about mentalism is that, it rejects physicalism. It tells that your life is not about your external circumstances. Your life cannot be treated with drugs. Your life cannot be treated with either money or any material. Instead, it’s all in your head. Your external reality simply reflects your inner reality.

 
Pillar #2
 
Our Minds Run on Habits
 
The reason people seem stuck in their lives, or feel that they cannot make any permanent changes, is because they are operating habitually. In other words, they only need to perceive certain things.  And they can’t help but act a certain way. This is a habit.
 
Just as a smoker would habitually light up right after they have a heavy meal, a person with negative mental habits would engage in the worst possible behavior or speech when triggered by certain things. They can’t help it. It just almost automatically, kicks into gear each time.
 
However, what they don’t understand is that they choose their habits. Believe it or not, for you to even have a habit in the first place, you must have put yourself in a situation where you’re repeating that action at least a few times before it kicks in.
 
This also applies to breaking habits. Our minds run on habits, regardless. If we can choose our habits, we can also break existing negative ones and switch to those that are beneficial to us.

 
Pillar #3
 
We Always have a Choice
 
This is the kicker. The first two pillars are difficult enough as they are. Most people would have a tough time understanding and accepting the first two pillars.  Given enough time however, most people will eventually warm up to those ideas and believe them.
 
It takes a lot more work for this third pillar because this is where things get real. If we say to ourselves that we always have a choice, then it begs these questions:  Why are you choosing the kind of life you have now? Why are you choosing to become measurable? Why are you choosing to become powerless? Why are you choosing to become poor, unattractive, unappealing, weak, insignificant, and anonymous?
Now, these are hard questions. Most people would rather run away from them. If they can’t run away, they would come up with excuse after excuse on living the lives they have chosen.  Ultimately, it’s all a choice.

You don’t have to live your life the way you are living. It doesn’t matter what your background is. It doesn’t matter whether you think you’re a victim or not.

If you truly believe that you have a choice, then you would choose something else. This is what makes this hard to accept. But if you really want mentalism to work for you, you have to accept this. You have to let it sink in and become part of your everyday reality.

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Is Mentalism Mysticism?

Is Mentalism Mysticism?
 
We live in a very secular time. Ideas on religion, spirituality and mysticism scare most people. I understand where they’re coming from because when people talk about religion and spirituality, they talk about a realm that cannot be reduced to numbers. You cannot predict the outcomes. A lot of the truths that they’re talking about cannot be replicated. That’s why many people are skeptical about spiritual states, traditional religion and morality.

 
Well, there is always that danger of throwing the baby out with the bathwater. There’s a reason religion is the one universal constant among human beings from all four corners of the globe.  It doesn’t matter what they look like. It doesn’t matter what historical period we’re looking at. There is always religion in one form or the other.

Religion has fundamental truths that appeal to the human condition. They may refer to some witch doctor living on the hills, throwing chicken bones to make a rough prophecy, or somebody wearing a robe in the middle of a temple, inside a room full of gold trinkets and speaking a dead language.  It’s very easy for any kind of analysis of innate human ability to shape our reality and become a debate about religion.

 
This is why a lot of people resist mentalism because they think that it smacks off religion, spirituality or, at the very least, mysticism one way or another. To them, it’s hocus pocus or magic, and they do not want anything to do with it. Believe me, I get that. Given a purely rational and scientific perspective, mentalism however, is very different from mysticism. How is this so? Mentalism operates on how your mind actually works.

 
In other words, gravity remains true regardless of whether you believe it or not. Even if you think that the law of gravity is a scam, a sham, a fraud, you will find out in the worst way possible that gravity is real when you fall off a building.

 
It is the same with certain processes that the human mind works to turn ideas into feelings, and feelings into actions. These truths are true now just as they were true in the past and, believe me, they are true long into the future as long as the human mind retains its basic shape.

 
This has nothing to do with language, creed, religion or national origin. It has everything to do with how the human mind is hardwired. The problem many people have with mentalism is that they really can’t quite wrap their mind around the fact of the human brain being not just a physical reality.

 
It would be great if we can make all sorts of predictions on what we will think about.  If only it were just a simple physical phenomenon. Basically, what we will do is, we will just measure all sorts of chemicals and correlate them to different emotional and intellectual states.

 
The problem with that idea is that the brain is the sum of more than its parts. Sure, it is a biochemical machine. Nobody is disputing that. However, the thoughts that go through the mind transcend the physical limitations of the brain. You are not just some sort of brain soaking in a vat of chemicals from somewhere.
 
A lot of philosophy professors have these questions for their students. What is reality? Is reality something that you can test? Is reality something that you can truly measure? What if you are just a brain in a jar being fed sustaining chemicals? 

The problem with those questions is that the human mind, and all it’s capable of, is more than its physical components. We’re not just about the neurotransmitter chemicals flowing through our brains. We’re not just about the gray matter and the neurons that make up our brains. We’re more than that, and you only need to look at the concept of “identity” and “being” to understand.
 
With all these in mind, please understand that mentalism is far from mysticism. Instead, it works with how your brain functions so you can have a clear understanding of how powerful the mind is.  When you’ve come to this understanding, you escape the limitations of your mind.

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Self-Mastery is Rooted in Mental Mastery

Self-Mastery is Rooted in Mental Mastery
 
I’ve always been a big fan of taekwondo and martial arts. There’s just something about people kicking in the air, moving their bodies, and somehow channeling all that physical force to project power that reminds me of artistry.
 
I really can’t quite put my finger on it, but it seems so sublime. There’s a tremendous amount of flair, it’s like, these people are dancing with their bodies.  They’re not fighting. They know how to turn their body at the right time to take advantage of opportunities that flash in and out of existence at a blink of an eye.
 
To get good at any kind of martial arts, you have to master it. Unfortunately, most people are not born with talents that enable them to become experts overnight in judo, karate, taekwondo, to name a few. You have to put one foot in front of the other. You have to take your beating. That is how you become a master.
 
You may have watched those old kung fu movies, You may have seen the kung fu master with long, flowing white hair and a grey beard archetype, who teaches these young guys the hard knocks of life.
 
It’s actually very formulaic. The hero of the movie begins as this cocky bastard with absolutely no clue. The master would school him by beating him up, and once the hero gets used to the fact that his cockiness lays the foundation for his humiliation, he starts to make progress. He starts to think like a student. He becomes humble.  Eventually, with experience and relentless practice, he becomes a master in his own right.

 
Now, as cheesy as those old-school martial arts movies may seem and mean to you, they contain a lot of truth. You see, a lot of people out there think that they are the masters of their lives. They are free to think that way but that’s not reality. In many cases, these people get frustrated precisely because they’re actually not.


Just like that cocky student, they think they know everything. They think they’ve got it all figured out.  But life has another agenda. Life continues to school them by delivering disappointment after disappointment.
 
Despite going through so many failures, most people still refuse to see the memo. Majority still refuse to learn. If you want to master your life, you must first assume the attitude of a student.
 
In other words, you have to accept the fact that you don’t know everything. That is perfectly okay.   Because once you develop that humility, you will be able to have an open heart and mind to take in the kind of information you need to take your life to the next level. That’s how a student becomes a master eventually.
 
Self-mastery takes root in this truth. Until you master yourself mentally, and I’m not just talking about your ability to comprehend intellectual topics but also your attitude, nothing’s going to change. You’re going to continue to black out the truth from your life. You’re going to continue to resist the kind of information that could have otherwise taken your life to a higher level.

 
If you are sick and tired of getting the same pathetic results each time, choose humility. Understand that you don’t know everything and open your mind to truly learning about yourself. This is the first step to real self-mastery.

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How to Understand the Power of your thoughts

How to Understand the Power of your thoughts

What if I told you that everything about you that people can see from the outside, is a product of your thoughts? Your external world actually reflects your inner world. A lot of people have a tough time accepting this. They’d rather imagine their lives as strictly products of their circumstances. Maybe they would blame it on their upbringing or childhood experiences. Or the amount of money they are making or number of resources they have access to.
 
In other words, they would rather point the finger at everything and anything except themselves. I really can’t say I blame them.  Think about it, if you say that your external world reflects your inner world, where does that lead to?

 
Well, it leads to the uncomfortable conclusion that you are responsible for your life. There’s that word again that people seem to hate – responsibility.  Sure enough, once the conversation turns towards this awkward topic, another inconvenient idea comes up.
 
People run away when they hear the concept of discipline. I’m telling you in our modern world, responsibility and discipline are not exactly popular. We live in a world where people order pizza and expect it delivered in fifteen minutes or they want their money back. They want their pizza absolutely free.
 
We live in a world where we whip out our mobile devices when we do our shopping, and we expect the package that we ordered right at our doorstep in two days or less. We live in a world of instant divorce and hookups, thanks to apps like Tinder.
 
This is the world where we live in.  The more we take advantage of all these modern conveniences, the more our minds change. This has a serious effect on our values, and this is why ideas like your external world being a result of your internal choices in thoughts and habits seem so outdated.

 
In fact, in the eyes of many people, these ideas are even threatening. This is why it’s really important if you want to change your life for the better, to tap into your ability to respond to your world. It is not a foregone conclusion. Just because you have responded the same way all these years doesn’t mean that you should stay in that pattern.

 
At the end of the day, it’s all about reclaiming your power of choice.   If you do not like who you see in the mirror, and you don’t like how your life has turned out, you actually have a lot more power over the situation than you give yourself credit for.
 
It comes down to what you choose, and I’m talking about your thoughts.   You think your thoughts are powerless. Thoughts are just ideas. Everybody has thoughts, so how can these thoughts change your life? After all, your life consists of things that you can see, hear, touch, taste and smell. You convince yourself your life is real while your thoughts are not.

 
Well, you’re more than welcome to think that way.  The more you think that your thoughts are just illusions and are really worth nothing, the more you will continue to live a life of frustration, struggle and helplessness. However, the moment you start believing that your thoughts actually have power and that they are the raw ingredients for reality, then you start turning things around. You start talking and behaving differently

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Who Is The Number One Person Holding You Back?

Who Is The Number One Person Holding You Back?
 
Do you feel stuck in any area of your life? Do you feel that regardless of how hard you try, things never seem to change? Have you had this one dream in your life that somehow always escapes your grasp? Do you believe that you are capable of something more but you feel mediocre? You feel like you’re another face in the crowd and not living up to your fullest potential?

 
Well, if any of these questions apply to you, welcome to the club. All of us at some point, feel these things. And unfortunately, we get stuck because we do not face one of the harshest realities we can ever become aware of. What is this reality I’m talking about? I’m talking about the person that’s holding you back. That’s right. There is a person in this world who is preventing you from being completely happy, fulfilled, effective, and powerful.

This person constantly gets in the way when it comes to any form of success in your life. It doesn’t matter whether it’s your relationships, finances, education, or your career. This person is there right when you’re just about to have a milestone. This individual drags you back, holds you down, and keeps you miserable and frustrated.
 

Do you want to know who that person is? You’re probably upset at this moment. You probably want to give that person a piece of your mind. You probably might even want to beat that person up. Believe me, I understand where you’re coming from. But here’s the problem. That person is you, yes YOU. The only person in this world who can force you to live a life of mediocrity, struggle, frustration, and fear spells his or her name this way: Y-O-U. There’s nobody else to blame.

 
It is not the abuse you had as a child.  Nor is it the traumatic experience you had in your junior high school gym locker. The oppressive boss that made you feel like an idiot. It’s not him. Your mother who constantly nags you or insults you. It’s not her either. It’s definitely not your partner. It’s you. Because you have to understand that nobody can make you feel small, powerless, weak, and mediocre without your permission. The world will not have an effect on you if you don’t let it in.
 
The world is not going to force you to feel powerless if you don’t interpret its feedback in that way. It all goes back to you. A lot of people are uncomfortable with this reality and that’s why they come up with excuse after excuse to get out from this thinking. Here’s the thing. You need to step up and realize that you are giving yourself all these excuses to avoid putting in the work to reach grand success.  Until you do that, you will only feel small.

 
You will continue to struggle when it comes to paying the rent. You will continue to have one miscommunication after another with your loved ones. You will often find yourself misunderstood in the process.  That is why you have to step up. You have to slay that dragon of self-deception and all those internal illusions that you have chosen to believe in all these years. This is the real story of your life. Because nobody can hold you back without your permission.

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Your Mental Habits Dictate Everything About You

Your Mental Habits Dictate Everything About You


 
What if I told you that everything about you comes from your thoughts? You probably would think I’m crazy. You would probably ask what your haircut, choice of clothing, car, neighborhood, and body shape have anything to do with your thoughts. It’s too comforting to believe that the amount of money you make, how happy or unhappy you are, and your physical appearance are all products of forces beyond your control.
 
Maybe it’s your parents. Maybe it’s the abuse you suffered from as a child. Maybe it’s due to the fact that you come from a different country. You don’t speak the language. Maybe it’s because you suffered discrimination and prejudice early on. Well, the list is actually quite long. But the problem is, if we are all completely honest with ourselves, none of these explain our lives.

 
What if I told you that there are people with no limbs who are able to surf and swim?  What if I told you that there are blind people who can fly planes? So it’s neither the physical limitation nor is it low IQ. Instead, it is our mental habits that decide what we think we’re capable of. People put themselves in neat little boxes and inside this box, is the reality they allow themselves to live.  It houses the list of things that they’re able to do.  Outside of this box, you have the off-limit items.

These are the things they feel that they cannot do. These are the identities they feel do not belong to them. Well, this is all artificial. This is all a choice. Make no mistake, your mind dictates how happy or content you are and most importantly, how powerful you are in your life. And unfortunately, it’s too easy to develop mental habits that make us feel small, insignificant, and voiceless. We dismiss ourselves continuously as just another face in the crowd.

 
Talk about being sad and pathetic. It is unfortunate that this is the reality most people live. What if I told you that you have what it takes to become the next Steve Jobs or Bill Gates?  You probably would laugh. You might even call me crazy. But the truth is, Steve Jobs and Bill Gates have two eyes, two legs, two arms just like you. In terms of hardware, you’re exactly the same. Maybe their skin color is different. Maybe they speak a different language than you.

 
But you can learn the language as well. The big difference between people is not hardware. The big difference is software, mental software that is. If you have the mental habit of pushing you to become the very best you can, and you cannot take no for an answer, the world then opens up to you. This is exactly the kind of mindset Steve Jobs had.

When Steve Jobs was building Apple computers from his parent’s garage, people were saying he was crazy, a clueless dreamer, a hopeless hippie. etc.  So, who’s laughing now? As the old saying goes, people who say they cannot do it should not interrupt other people doing it. I want you to understand the power of mental habits in your life and mark the ones you have. Whatever frustration you have, whatever struggles you’re going through, they can all be traced to your mental habits. Change them and you change your life.