4 Practical Ways You Can Crush Negativity to Achieve Success

4 Practical Ways You Can Crush Negativity to Achieve Success

Most of us are exceptionally hard on ourselves when we consider our flaws and shortcomings. We can find ourselves easily stuck in some struggle that we know can be solved, but we just don’t know how to begin. We’re so afraid of failure and of getting it wrong that we let negativity crush our dreams. If you tend to let negativity rule your life, you’ll never realize your dreams. Here are four practical ways that you can break the negativity in your life and achieve success in anything that you set out to do.

Speak Kindly to Yourself

If you don’t maintain kind thoughts and loving feelings toward yourself, you’ll become run down and won’t be able to achieve success. The words you speak to yourself have the power to either build you up or tear you down. Stop allowing your critical inner voice control your life. Allow yourself to ignore this voice when it is filling your mind with negative thoughts and self-doubt.

Reinvent Your World

Your world is shaped by the way you see yourself, as well as by the beliefs that you hold. By changing your inner attitude, you have toward yourself you can improve the outer experiences in your life. Start by believing that anything is possible. Remind yourself daily that nothing is impossible. Once you chose to see yourself in a new light, you’ll stop worrying about what you can’t do and begin to dream about what you can.

Forget Mastery and Think Commitment

Trying to be the master of all you do will only create undue stress, and decrease your motivation. It can also make you less likely to reach your goals. Letting go of the mirage of perfection will allow you to break free from the weight. When you choose goals to help you get better and accept that the only thing required is the right thinking, incredible changes are possible. Pay close attention to the flow of thoughts that you have, and you’ll find that you are better able to focus your mind on being successful.

Change Your Thoughts

Changing your thoughts and the feeling that you have will change your future. Choose more positive thoughts and replace your old negative beliefs as you become more conscious of them. Your inner awareness is a powerful force and is what determines your failure or success. Stop waiting for things to happen. Remember your awareness helps to create your reality.

If you want to accomplish your goals and achieve the success you have to let go of the negativity that surrounds you. Follow these four simple steps and never stop believing in yourself.


4 Effective Ways to Become More Persistent

4 Effective Ways to Become More Persistent

One of the most admirable characteristics a person can possess is persistence. Without persistence, no great achievement is possible. Everyone can set goals and make plans for success; however, only a few succeed in achieving their goals. Developing persistence is a way to ensure that you will reach your goals and achieve success. Here are four practical ways that you can become more persistent and accomplish your goals.

Identify What You Want

Before you can begin to develop your persistence, you have to know what it is you want in your life. Take some time to think about what you want and write down your answers on a sheet of paper. Really think about how you would like your life to be and what you need to do to get there. Write everything down, no matter how big or small the goal.

Figure Out Your Motivation

To build persistence for accomplishing your goals, you have to have motivation. If you know the deep-down, the reason for doing what you’re doing you will have more energy to keep moving forward toward your goals. Figuring out what is motivating you is a fundamental aspect of becoming more persistent.

Outline Your Plan

When you’ve identified what you want and have figured out your motivation for achieving your goals, you need to develop a plan for how to achieve the success that you desire. Creating an outline of your plan, that includes specific action steps, will help you know how you will be able to achieve your goals. When you know the steps it will take to get what you want, reaching your goals will become easier. Be specific and detailed in each step and identify at least two ways that you can ultimately achieve your goals.

Shift Your Mindset

The road to success is never easy. In fact, you will face numerous roadblocks and challenges along the way. Everyone, from time to time, can get stuck in a negative mindset, succumbing to the negative thoughts and fear of failure. To develop persistence, however, you have to work to maintain a positive mental attitude, regardless of the situation. Strive to keep your thoughts focused on continually taking action toward your goals and try to avoid the negative thoughts and emotions that can destroy your focus and persistence.

Accomplishing your goals and achieving success isn’t an easy path to follow. You will run into countless obstacles and face numerous challenges, but with the right plan in place and enough persistence, you’ll realize your dreams in no time.


How to build the right Twitter persona

How to build the right Twitter persona

Let’s be clear here. To become successful on Twitter, you cannot just rely on content. I know that’s kind of a shock to a lot of people. After all, the old saying, “Content is king” shows no signs of ceasing to be true. Think about it, when people read content, you actually position their mind, you condition what they’re thinking, you have a role to play in determining what they think is important and what can be safely disregarded.

Once you get somebody’s attention, you get a chance to influence that person. You probably don’t need me to remind you of this basic fact about the human condition. The problem is, most people who try to market on Twitter are completely blind to this. They think that this is just some mild psychological detail to remember from time to time, but does not weigh in much as far as their specific Twitter marketing efforts go.

Too bad. Why? This is actually the cornerstone of highly effective Twitter marketing. You have to sell your persona. You have to sell people on the fantasy. What is the fantasy? That you really know your stuff. I’m not putting you down, I’m just laying it like it is. If you want to be truly honest with yourself, there are probably bigger and more credible experts out there. You know it. They know it.

The problem is if you do not market on Twitter using the right persona, your inadequacies are all too apparent. People can see through you. People can spot you a mile away and guess what? They’re not going to trust you. They couldn’t care less. This is why you need to build a persona. Your persona establishes credibility. It projects your authority, so people are more likely to give you the benefit of the doubt.

How do you do this? Well, there are three things you can do.

First, must have graphical brand consistency. In other words, if people want to cross your brand on YouTube, the look and feel of your brand should be similar enough to the impression they get on Twitter. When they run into you on Pinterest or Instagram, everything should fit together. The great thing about this is, the more they interact with your brand, the more credible you become. The more they run into your graphics, the more they’re reminded of what kind of value you bring to the table.

Second, interlocking content feeds. This is just a fancy way of saying that when you post on YouTube, you should also promote stuff that you do on Twitter and vice versa. When you promote on Pinterest, you should talk about the stuff that you do on Twitter, Facebook and everywhere else. In other words, regardless of where people find you in the vast chaotic world of social media, you remain consistent with your image. Your image becomes a place they can return to. What place is this? Your brand.

Platform-specific content

I wish I could tell you that you just recycle stuff all over the place. It would be so easy. It would make life so much simpler. Unfortunately, that is a one-way ticket to failure. You have to understand that when people look for your brand on YouTube, they are looking for YouTube-specific content. They’re not looking for your tweets. They’re not looking for some weak slideshow of the text that you post on Quora. They’re looking for video. In other words, they’re looking for content that is specifically tailored to the social media platform you’re on.

So, how does this work? If you’re on a platform that is big on pictures, you must have picture content. If you’re on a platform that is primarily video, then you show video content. Now, keep in mind that that this is not just converted or transformed content. This must be specifically created content for that platform.

This might seem expensive, but it doesn’t have to be. There are all sorts of tools you can use from all over the internet where you can turn articles into whiteboard videos and all sorts of stuff. The key here is to think big. You should develop as many different trickles of traffic from many different social media platforms. You may be thinking that these are small trickles of traffic that may not amount to much. Well, you might want to think again.

Small streams of traffic, when added together turn into mighty rivers of traffic. These rivers of traffic, when properly managed, can turn into a nice substantial stream of cold hard cash.


How to reverse engineer content for tweets

How to reverse engineer content for tweets

A lot of people are under the impression that if they want to be successful at twitter, that they have to come up with 100% original tweets. I’m telling you, if that’s your thinking, you were well on your way to failure. That’s not the way the game is played. If you don’t believe me, look at the most successful Twitter accounts in your niche. What do they all have in common? I’m willing to bet that the vast majority of their tweets are actually retweets or third-party content.

This is not a fluke. This is not an accident. This is part of a winning strategy. It must be very clear to you that if you are to invest a tremendous amount of time, effort and energy in coming up with original content, you are wasting money. It’s a better idea to look at what works. How do you do this? Well, publish third-party content produced by other people in your niche.

That’s how it’s done. That’s how you play the game. This is stuff that third-party people have published before. After you’ve done this, pay attention to your statistics. You would notice that of all the stuff that you published, only a tiny fraction gets a lot of love. Slice and dice this information. What kind of themes do they talk about? How do they format their content? What kind of hashtags did you use with them?

Using these hints, you come up with better content and through fine-tuning and of course publishing at the right time, you end getting higher levels of engagement which in turn, could lead to more traffic to your site. That’s how you reverse engineer tweet content. You start with a random distribution of stuff that works. Here’s the secret. It has to be stuff that works in your niche.

How to find stuff that works in my niche

So, how do you figure out hot content in your niche? What gives them away? Well, first of all, they are posted by your competitors. These are people who are in the same niche, trying to reach the same audience as you. Second, pay attention to the content that they post. Do they have a lot of retweets? Do they have a lot of objective indicators of popularity?

Compare these engagement levels with other relevant content. Pick out their most engaging pieces of content and then share that same stuff on your Twitter feed. Pay attention to your results and then focus on the stuff that works.

The key here is niche specificity. It doesn’t really make much sense for you to tweet somebody’s favorite cat picture unless of course your blog is about cats and cat accessories. Focus on niche specificity. Focus on what works. Focus on objective measurements of success. Publish at the right time. Try to get the right results and then give people who follow your Twitter feed more of the stuff that works.

Eventually, you will be able to come up with your own version and this can turbocharge the amount of traffic you get to your site. For you to get there, however, you need to figure out the right kind of content and when to publish it. These two go hand in hand.


Don’t let your tweet content go to waste

Don’t let your tweet content go to waste

I remember the first time I got active on Twitter. I was basically tweeting up a storm. Somebody would tweet stuff, I would get inspired and I would tweet about it. I would come up with original materials and I was really letting my passion drive me forward. I wish I could tell you that just my passion led me to instant success. Unfortunately, if I were to say that to you, I would be flat-out lying.

The truth is that I was miserable. I failed. Believe me, it wasn’t for lack of trying. I was basically tweeting constantly, day after day. We’re talking half the day here, every single day, like clockwork. What did I get for all my time, effort and drama? Nothing. Frustrating, right? Discouraging? Absolutely.

The good news is just like with any failure in life, there are always seeds of victory if you look hard enough. It turns out that most people could not care less my impressions. They couldn’t care less about the stuff that I found important. Instead, people in my niche paid attention to stuff that they are interested in. They paid attention to the stuff that they found important.

It really is quite a personal revelation that I did not see this coming in. Of course, for most people, this makes all the sense in the world. At the end of the day, it doesn’t really matter what the seller thinks. It’s all about the buyer. If you get the buyer to feel that they matter and that they got a good value, they will buy from you and keep coming back.

Now, if you are a seller and you’re all excited about this stuff that you have to offer and you think it’s the best thing since sliced bread, it doesn’t necessarily mean that your buyer will have the same impression. It does not always follow that you would see eye to eye. You may be all excited and pumped up about something, but most of the world couldn’t care less. Do you see how this works?

This is why it’s really a good idea to do what I did. I reverse engineered what my competitors were doing, and I got better results. I came up with original content that I know works. Why? It’s based on the success of my competitors.

My problem at this point was not traffic because I was getting good traffic. For the most part, I was going about it the right way. My big problem was one on return on effort. I don’t know about you, but coming up with highly original content based on themes that are popularized by your competitors takes up a lot of time, effort and energy.

While I did try outsourcing, it simply took too much of my time. So, what I did was I did stuff on my own. This did not exactly deliver maximum return on effort. I plodded along settling for whatever I can get using this strategy until it dawned on me that I can repurpose my content. That’s just a fancy word for saying recycling. Basically, what I did was I wrote tweets in question form. This is very engaging.

Once I found questions on places like Quora, I would then publish my answer. By doing this, I killed two birds with one stone. First, I produced content for Twitter. Second, I ended up producing content for Quora. The great thing about all of this is that it did not take much conversion to go from one platform to the next because they already used some sort of question and answer dynamic.

You see how this works? After that, I went further. I turned my question and answer content into videos. I uploaded videos to YouTube and got traffic from YouTube. I also turned them into pictures. After doing so, I would share them on Instagram and Pinterest. I would get traffic from those. The key here is to get traffic from as many different places as possible, using recycled or reformatted versions of the content you originally published on Twitter.

This way, your killing many birds with one stone. They all lead to the same place. They all lead to your website, your blog or whatever it is that you’re promoting that needs a lot of online traffic. The best way to get traffic, of course, is through content. When you tell people that you have certain things that you’re talking about it, they pay attention. They sit up and pay attention.

Using this technique to pull traffic from all four corners of the Internet.


Do this to maximize your Twitter reach

Do this to maximize your Twitter reach

One of the most interesting and confusing concepts in social media marketing involves the idea of reach. How do you define this? How do this benefit businesses? How does this help you make more money online? Let’s get real here. The main reason why you’re even doing social media marketing in the first place is you want to make money.

That is the bottom line. It’s all about the profit motive. There’s no shame in that game. It’s perfectly okay to admit this. Unfortunately, a lot of people are so excited about social media marketing, that they basically get confused about reach and sooner or later they equate it with traffic. Bad move.

This is very different from traffic. It has the potential of turning into traffic, but reach, by itself, is not traffic. Let’s get that clear. Let’s do away with any confusions. The longer you remain confused between the two concepts, the longer you will be unable to turn Twitter reach into cold hard cash.

Reach really is about influence. This means that a lot of people see your stuff on their feed. They may not click through, but they see your stuff. The less they engage with your stuff, the less reach you get. It’s as simple as that. If it turns out that people really couldn’t care less about the stuff that you are posting, then your update will show on less and less Twitter feeds.

However, when somebody follows you and they constantly engage with your stuff, your stuff may show up front and center. That’s how reach works. The more visible you become, the higher the chance that they may, somehow, some way, at some time in future, click through. That’s what reach is. It doesn’t automatically translate to instant traffic right here, right now. It doesn’t work that way. 

Instead, it is an important metric in terms of visibility. It’s potential traffic. There is a chance that people would click through, but the fact that you are showing in their feed is a victory in of itself. Why? Twitter, just like Facebook, doesn’t always show updates of pages or accounts you follow. In fact, depending on how tight the algorithm is, Facebook would only show your content to a tiny fraction of the people who want to see your stuff.

The same applies to Twitter. This is why it’s really important to maximize your reach. Again, this doesn’t necessarily translate to traffic, but this is a very important foundational step. Screw this up and you might as well be invisible on Twitter. You might as well not be on Twitter at all. That’s how bad things can be.

Look at your stats to see when most of your Twitter traffic comes

The first thing in maximizing your reach is to figure out when most people engage with your content. One of the most important forms of engagement, of course, is when people click through. You should see a pattern emerge here. This doesn’t happen overnight. You probably need to let your Twitter account run for quite some time, but after a while you should be able to connect the dots.

It should be abundantly clear to you that within a certain block of time, you get most of your engagement on Twitter. Identify this time frame and publish most of your content within that time range.

Set your auto-publishing to meet your target time frame

It’s going to be really inconvenient and downright uncomfortable for you to change your sleeping patterns just so you can tweet when most people are more likely to engage with your stuff. Thankfully, you don’t have to do this. You just have to set up some sort of Tweet Publishing software like Hootsuite. Set it up to publish within your target time frame.

That’s the way to do it. After you’ve done this, pay attention to your results. If it turns out that a lot more people are engaging with your content, then your reach is expanding. Also, you should experiment with different types of headlines. If your headlines are very boring or they don’t really appeal to people’s intelligence or imagination, you may want to keep tweaking them until you get better engagement.

By and large, you would do better on Twitter by focusing on timing and headlines. As you get more and more success doing this technique, other techniques and tweaks should become apparent to you.


Should you invest in an auto-tweet tool?

Should you invest in an auto-tweet tool?

There are all sorts of tools out there that enable you to publish tweets pretty much around the clock. While you are able to do this, it doesn’t necessarily mean that you should do this. The return on investment might not be there. Sure, you can technically post stuff at one in the morning, but if nobody is going to be around at that time, it doesn’t really make much sense to publish at that time.

What you should focus on are your statistics. Your statistics should be clear. Like with everything else in life, the Pareto principle applies. The Pareto principle states that a minority of actions account for the majority of results. Similarly, the minority of people account for the majority of results. In the case of people, this usually means wealth.

It should not be a surprise that a tiny fraction of people in any given area account for most of the income, wealth, intellectual property, intellectual production, social influence, etc. No matter how you cut it, only a small fraction of the population is responsible for the vast majority of results.

The same principle applies to Twitter. When you look at your tweets over a 24-hour period, it turns out that only a small fraction of your tweets actually gets a lot of traction. This is why it’s really a good idea to find the time frame that results in the most engagement.

Next, pay attention to the type of content that you are tweeting out. Again, the Pareto principle applies. Of all the different content types you are publishing, only a small minority are actually getting a lot of the action so focus on those.

So, what is the bottom line when it comes to investing in auto-tweet tool to maximize your success? It all boils down to using these tools to publish stuff that works at the right time. This is the best way to do this because you don’t have to invest blood, sweat and tears. You don’t have to lose sleep. You don’t have to waste any energy to do this.

However, for these auto-publication tools to work for you, you have to know what to publish and when to do it. The way to do this, of course, is to pay attention to your statistics. In fact, your performance numbers can make or break your Twitter marketing campaign. It is that crucial. Handle it with all the seriousness it deserves.

What about engagement tools?

There are tools out there that automatically publish stuff for you. They’re just part of the equation. They are just a part of the whole picture. You have to pay attention to the rest of the puzzle and this means engagement. Believe it or not, there are tools out there that automatically engage people who are interested in your content. This, in turn, makes people feel that they matter. They feel like you are recognizing them, and this could lead to them sharing your stuff, retweeting or otherwise benefiting you.


Not all hashtags are created equal

Not all hashtags are created equal

A lot of people are under the impression that just because they reverse engineered their competitors’ hashtags on twitter that they’ve got it made. I can understand why people think this way. It is definitely so much easier if things worked out this way. Can you imagine just looking for your competitors, finding their tweets, paying attention to their hashtags and copying and pasting the same tags to your stuff?

It would be great be great if things actually worked that way. Unfortunately, things that look so simple on paper are actually quite complicated when the time comes for you to implement them. Hashtags is one of these things. You have to understand that hashtags help stuff get found om Twitter. It’s kind of like a categorization tool.

For example, if you post a tweet about Donald Trump, it helps tremendously if you put: #Trump, #Presidentoftheunitedstates, #Unitedstates and other similar hashtags. These hashtags provide context. They enable people to search for content with context in mind.

With that said, there are also trending hashtags. These are hashtags that are basically popular for a few hours and then they fizzle out. However, for the few hours that they are popular, a lot of people search for them. A lot of people click through and it’s quite possible to get a tremendous amount of traffic using trending hashtags.

The problem is that trending hashtags may not be niche specific. This is a serious problem. Why? If you use these trending hashtags to promote content that you know is not related to the hashtag, you’re essentially spamming. This is called Hashtag Spamming. What you’re doing is you are trying to piggyback on the hashtag that trending and trying to exploit the huge amount of attention a particular hashtag is getting in order to get a lot of traffic to your content.

This is not exactly a new idea. People have been doing this for quite some time. In fact, a lot of people have developed coping mechanisms to avoid this kind of thing. They don’t want to waste their time clicking on the wrong link that takes them to something that’s completely unrelated to the hashtag they’re following.

The name of the game is to play it safe

So, what is the secret to success when it comes to hashtags? Well, first of all, you should not play the trending hashtag game. Seriously. If you are really concerned about the quality of the brand you’re building online, you really cannot afford to screw around with Hashtag Jacking. That’s what you’re really doing. You are jacking the hashtag for your interests. You’re basically just trying to drum up traffic by jacking a hashtag.

Instead, you should focus on really targeted hashtags. These really cut to the bone of your niche. They are very specific. Now, the great thing about this type of hashtag strategy is you fine-tune your content focus. You make it clear to people on Twitter that you are genuinely interested in one particular type of content and it doesn’t really matter if the hashtag gets a lot of traffic or not. You’re just focused on specificity.

Believe it or not, if you do this, you end up doing your brand a big favor. Not only is it easier for people who are truly interested in your niche to find you, but they start regarding your brand as credible and trustworthy. Why? You’re not playing games. You’re not distracting people. You’re not playing a bait and switch game. Instead, you look very transparent.

The more you establish a “what you see is what you get” image, the more people will trust you and the more clicks you get on your links. Again, this doesn’t happen overnight, but a little bit of trust can definitely go a long way.


The worst way to engage on Twitter

The worst way to engage on Twitter

What is the worst way to engage influential users on Twitter? You may be surprised. A lot of people think that when you praise somebody or flatter them in some way, they would look at this as a positive thing. In reality, the opposite is true because when you do that, you’re not really separating yourself from the crowd.

If you think about it, if you were in a highly competitive niche, people who have managed to build a massive brand probably get messaged all day, every day. The vast majority of those messages are garbage. They’re basically being told how much of a genius they are or how awesome their posts were.

Well, here’s the problem. Since everybody else is doing that, what do you think will happen when you do the same? Your stuff won’t stand out because it will be the exact same thing as every other flattering message. Nothing is going to happen. You have to be distinctive and stand out from the crowd. You have to engage with these influential people in a different way.

At the very least, you should avoid engaging with them in such a way as to turn them off. Here are three ways to engage on Twitter that are guaranteed to turn anybody off.

Some people are more sensitive to this that others. The bigger the personality that you’re trying to reach out to, the less tolerant they will be. Think about it, they have a lot of offers and opportunities on the table. Their time is very precious. They really do not have the time to screw around with worthless engagement. Avoid these if you want to make a favorable impression with these individuals.

Pitch for guest posts immediately

If the first thing that you would tweet about is for this online personality to do something for you, then you are mistaken. You have gotten off on the wrong foot. You must understand that these people are not amateurs. They know how the game works. They’ve been around the block a few times and they know who’s the real deal and who’s a fake. 

When you pitch for a guest post immediately, you’re basically telling that person, “Hey, what can you do for me? Do something for me. Deliver some sort of value to my life.” Of course, the natural response to this is, “Who are you? I don’t owe you anything.” Do you see the problem here? You haven’t even proven yourself. The thing you have to do is make sure you earn people’s trust.

Unfortunately, insisting that they somehow benefit you right off the bat is definitely a bad move. Let’s put it this way. You would not want that done to you, so why would you want to do it to someone else?

You come off as a spammer or a scammer

Another screwed up way to engage with people on Twitter and by extension, the internet, is to come off as a spammer or a scammer. Basically, you’re offering all sorts of quick benefits right off the bat. It has to be clear to you that people don’t think that way. They think sequentially.

First, they’re going to ask who you are, why they should trust you and what you have to offer and if it’s the best compared to the other ones that they normally use.  I hope you’re catching on to how this train of thought proceeds. If you don’t, then you’re probably leaving a lot of important details out and it’s no surprise that these influential people on Twitter don’t trust you.

You have to understand that people are sick and tired of spammers and scammers. They’re all over the place. They waste a tremendous amount of time, effort and energy. It’s not shocking to see big personalities on Twitter expending a lot of effort trying to avoid spammers and scammers. These people do not like wasting their time and being misled.

Unfortunately, if you conduct yourself in such a way that you can easily be confused for a scammer or a spammer, then you brought it on yourself. Be aware that you have to, not only look legit, but you have to act like it as well.

Get on the radar first and engage

So what is the best way forward when it comes to proper engagement with highly influential people on Twitter? Well, it all boils down to paying your dues. I wish could say that it was otherwise, but this is the way it is. In fact, a lot of people are trying to run away from this. They are trying to look for some sort of quick, easy solution.

Unfortunately, the more you look for shortcuts, the worse you make things for yourself. The sad reality is that there really is no shortcut. You just have to do things the hard way. This means that you have to get on the radar first by sharing quality content that is directly related to your niche. It means truly engaging with highly influential people on Twitter until they end up liking you. That’s how you play the game. Otherwise, if you’re just looking for a shortcut, then you’ll probably end up failing.


How to engage influencers on Twitter

How to engage influencers on Twitter

If you’ve gone through the very difficult process of figuring out who’s who in your niche on Twitter, the next step is engagement. I cannot emphasize looking for the right people enough. If you engage the wrong people, you will be wasting your time. It doesn’t matter how positive their reception of you is. If they’re the wrong people, then they’re not going to do you any good. You have to make sure that you truly grasp this.

Next, once you are in front of the right eyeballs, what do you do? How do you engage influencers on Twitter for maximum benefits? Here’s how you do it.

Post high quality niche content first

Before you engage in highly influential people on Twitter in your niche, establish credibility. This is non-negotiable. This has to be done. It doesn’t matter whether you’re a veteran or you just started, you have to go through this. You have to earn their trust.

When you post high quality niche content on Twitter, you’re letting them know in no uncertain terms that you know what you’re taking about.  You make them aware that you’re directly interested in a particular topic and you enough about it to keep producing content about it. This will qualify you in their eyes. At the very least, this will separate you from some random spammer that is just trying to use them.

Engage them based on their content

It’s very tempting to engage influential people on Twitter by simply saying, “Good post,” or “You’re a genius,” or somehow trying to kiss their butts. A lot of people think that this is a shortcut, but what they don’t realize is how much a waste of time it is. How come? All these people get their butts kissed all day, every day. What else is new if you try to do it?

Do something different. Engage them based on the actual content that they share. These people are mature adults. They’re not looking to get flattered. Instead, they’re looking to get called out and engage with people. Maybe they did something wrong or presented an idea that is half-baked. Whatever the case may be, they actually appreciate it when people call them out.

They like being challenged. That’s how you know you’re dealing with the real deal, not just somebody who is just faking it. Engage them based on their content because they know when they are participating in a real conversation about their material, eventually their material’s quality increases.

Get on the radar, then ask for benefits

The more you engage with influence leaders based on their tweets, the more they respect you. Of course, this has to be the right type of engagement. You can’t just flatter your way to the top. Once you have done this enough, you get on their radar and then that’s when you can ask for benefits.

What kind of benefits are we talking about here? Well, you can ask for a guest post. You can ask to get an interview or to interview them. You can ask to be a part of some sort of blog alliance. You can ask them to tweet your stuff. There are just so many ways you can go forward with this. All it takes it you committing to putting in the time, effort and energy to make this happen.

This means you have to truly engage with these accounts and that you have to wait.  This can’t happen overnight. This also means that you must deliver solid value as far as they are concerned. You have to remember that the best deals are win-win deals. Everybody has to walk away with sort kind of advantage.

Unfortunately, for too many people on Twitter, they always think of Twitter as a one-way street. They think of it as just this place on the internet where they can get free traffic. In other words, for you to win, you’d think other people have to lose. This is a bad deal. You have to always think of how everybody can benefit. That’s how you play the game.