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This is the Secret Ingredient of Highly Effective Marketing Videos

This is the Secret Ingredient of Highly Effective Marketing Videos

How many times have you seen an online video that has motivated you to buy something? Chances are, you can count those experiences with two hands.

While the internet doesn’t have a shortage of interesting, quirky or memorable videos, these qualities, in and of themselves, don’t necessarily mean that you would buy a product that these videos talk about.

Often times, the videos that you personally enjoy really don’t have any sort of commercial agenda. They are not pushing anything. They are not promoting anything. They don’t want you to do any kind of action that puts dollars in the bank account of the people behind these videos. They are just for fun.

And this is the reason why a lot of people are confused about video marketing. A lot of video marketers out there are under the impression that as long as their video gets shared and a lot of people talk about their video or find their video cute, memorable and interesting, that somehow, some way, this would lead to dollars appearing in their bank account.

I’m sorry to be the one to break this to you, but that kind of thinking is magical thinking. You might as well start imagining rainbow-colored unicorns raining down from the sky, each grabbing a pot of gold with their horse teeth.

You have to think clearly when doing video marketing. There are really no two ways about it. Because it’s too easy for you to crank out one video after another and have very little to show for it.

In fact, if you run a company, it’s very easy for you to devote thousands upon thousands of dollars on video marketing, only to see your brand continue to struggle. This is due to the fact that people really have their wires crossed when it comes to videos’ effectiveness.

Here’s a short list of people’s misconceptions regarding “effective videos.” Effective videos are: cute, memorable, quirky, funny, interesting, weird, awesome, fascinating, earth-shattering, insightful.

What’s missing? It should be obvious. Highly effective videos bring home the bacon.

Even if the video looks amateurish, even if it looks like it was shot and edited by somebody who is eight years old, at the end of the day, effective videos bring home the bacon. Dollars and cents rule the day.

Sadly, a lot of the online marketing convesations regarding video marketing lose sight of this fact. They focus on how many likes it had on Facebook. They get all excited about how many times the video was retweeted or whether a celebrity mentioned the video.

It did not occur to them that a video that is shared throughout all four corners of the globe, but doesn’t generate one cent of revenue is a money loser. That’s the bottom line. It really has to go back to conversions.

The secret to video marketing is conversion. The video has to lead to conversion directly, or must be part of an online supplemental content that eventually makes conversion possible.

On top of this, great marketing videos also establish solid brands. When somebody’s watching a great marketing video, they know where that video came from. They know that when they go to that source, there’s a lot more where that video came from.

They also have the expectation that when that source produces video after video, they can expect a certain level of quality. They can expect a certain range of benefits. That’s how powerful brand-based videos are.

But as insightful as this discussion may be, and as important as conversions and branding are, if you really want to get down to the nuts and bolts of highly effective marketing videos, you have to get to the secret ingredient.

This secret ingredient separates brand videos that don’t really go anywhere and brand-building videos that develop solid brands. This secret ingredient also explains the difference between marketing videos that explain a lot of information and are great resources but make very little money, and videos that are able to generate a profit.

What is the Secret Ingredient? PRESENCE

Highly effective marketing videos pack a lot of presence. You can tell that this brand stands for something. You can tell that the product being endorsed, explained, outlined and discussed by the spokesperson truly speaks to your needs. This is only possible when the video has presence.

Now, one of the most common misconceptions regarding presence is that only human beings can have presence. In other words, the video has to have a person looking at the camera and connecting with you eyeball to eyeball for presence to ooze out of the video.

Absolutely wrong. Seriously. Even an animated video using talking animals can have presence.

Presence is that human state of mind where you feel that the content that you are engaging with is speaking to you on so many different levels. That is presence.

And unfortunately, a lot of marketing videos, and these are videos that are specifically written, produced, edited and crafted to generate dollars simply overlook presence. They think that as long as they have the “formula,” conversions will happen. Completely wrong.

They think that as long as they mention certain concepts, the money will appear. Absolutely false. You have to create videos with presence. Otherwise, you are wasting your time.

What complicates matters is that presence is defined in many different niches.

If your niche involves kid’s athletic gear, presence is going to have its own specific form. If your niche involves academic admissions, then presence for your videos is going to be nuanced a little bit differently.

That’s what is tricky about this. But it’s kind of like looking for the needle in a haystack. But believe me, it’s a golden needle. It is worth the search.

This is the secret ingredient that will turn your marketing videos into gold-digging machines. It’s definitely worth figuring out the secret ingredient of presence in your particular niche.

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Do Marketing Videos Have To Explain Stuff?

Do Marketing Videos Have To Explain Stuff?

It’s very easy to get the impression that all marketing videos are educational in nature. After all, highly effective sales people first educate their prospects regarding the options available to them. Once the prospect feels that they understand their problem enough, then they’re more likely to trust the sales person because a true sales professional gave them the facts or information they needed to at least make the customer feel competent enough to make a decision regarding the situation. That’s how effective sales marketers work.

They disarm through education. It’s a free gift. They’re not asking for money for that free education or free information. This is a key part of them building enough authority and credibility in the eyes of their prospect for them to eventually close the deal.

Unlike traditional marketing, we don’t people have the luxury of time. Either you educate, convince, and close the prospect now or you lose a sale. It is no surprise that a lot of people think that marketing videos have to necessarily explain stuff. They are absolutely correct but not in the way they think.

Usually when people think about educational videos, we’re talking about stuff that’s boring, we’re talking about videos where the speaker just talks to the screen and sometimes rambles on. It’s as if your high school or college teacher shot a video explaining some sort of concept or stepping you through an idea. A lot of marketers confuse the educational aspect of marketing videos with traditional educational videos. This is where they drop the ball. This is where they screw up. The goal is not to bore the viewer to tears.

Unfortunately, that’s the kind of risk you run when you go overboard in the education. While it’s true that highly effective marketing videos explain the problem and the solution to the prospect they do so in a disciplined way. They don’t just ramble on and on about all the things, all the possible solutions, all the pros and cons, all the advantages and disadvantages, who cares. Your job is not to lecture to the prospect. Your job is to get the prospect sign on the dotted line.

Accordingly, the educational component of the video must be disciplined. It must be compact, it must get to the point, it must be limited only to the extent that it leads to conversion. If it goes beyond that, it’s excessive. It’s saying too much. It’s rambling on. This increases the risk that the viewer will get bored, distracted, or confused.

Marketing videos should explain stuff, but they should explain it in a very disciplined, focused, and concise way. What is the point, you educate only up to the point where you earn the trust of the viewer. You do this enough to build credibility. You share enough information to basically buy their trust. Once you get that trust, you then direct the discussion to where you need it to go. It should be obvious.

You need it to go to your product. You need it to go to the service that you are offering. In other words, you need it to go to a discussion where you identify all the most common solutions out there and map them out one by one by focusing on the weaknesses that they all have, which your product or solution doesn’t share. Maybe all the other solutions out there are too expensive. Guess what, your product is affordable. Maybe all the other products out there are inconvenient or cause all sorts of hassles. Guess what, your product is very easy to use and takes effect immediately.

Whatever the case may be, line up the worst elements of the competition against the most positive elements of your solution. In other words, put simply you focus on your strongest points and then use that to direct the conversation. That’s how effective sales people work. By the same token, that’s how highly effective marketing videos are structured. The education is just a small part. It’s very important, but it has to be tightly directed so that it earns trust.

That’s is the only reason why you’ve included education materials in your video script anyway. It’s the price you pay for the viewer to give you their trust. They keep doing that until you build enough credibility in their minds and then that’s when you start directing the discussion to where you need it to go. You need to make your product or solution look good at the expense of the competition.

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What Is The Difference Between Regular Videos And Marketing Videos?

What Is The Difference Between Regular Videos And Marketing Videos?

I have got a depressing statistic to share with you. The vast majority of videos on YouTube have very little views. We’re talking less than 100. You image taking the time and trouble to shoot a video and then uploading it to YouTube only to get less than hundred views.

I am not talking about somebody shooting a footage of their high school dance party or dance scene from a local play. I’m talking about videos that are intended by marketers to convert their audience members into buyers. I’m talking about intentionally produced, crafted, scripted, and uploaded videos. In fact, a lot of these videos were not cheap. The marketer who uploaded them actually spent money on them. Still, there they are, gathering digital dust, stuck at 100 views or less. One of the main reasons this tragedy happens is because a lot of video marketers are unclear regarding the differences between regular and marketing videos.

A lot of people are thinking that as long as they shoot videos a lot of the benefits of marketing videos will magically happen. They will be able to communicate on a very direct level. They would be able to send all sorts of signals that can convert the viewer. They would be able to present what would otherwise be complicated information in a very direct, personal, and immediate way.

Unfortunately, they produce one video after another and nothing seems to work. It all comes back to this confusion regarding regular videos and marketing videos.

Regular videos are supplemental in nature

Please understand that if you want to make money with your videos you have to know, what they can and cannot do. When you make a regular video, this is essentially video that is content. You’re either explaining stuff, you’re revealing information, or you’re just entertaining the reader. Nothing wrong with that. This is supplemental to your efforts at building a brand. These videos get the reader to feel like they know what you’re about, what your brand is focused on. You might even get the reader to like your brand, but that doesn’t necessarily mean that they trusted enough to buy from it. This is the difference.

You have to remember that to sell anything online you have to walk a person through the KLT process. KLT stands for know-like-trust. For a person to buy, you must first trust you enough to want to buy from you. For them to trust you, they must first like whatever it is you’re offering. They must like your brand enough to trust you. For them to develop a liking to your brand, they must first feel that they know enough about the problem that your brand solution solves. There are many stages to this. There are at least four stages before you get people to rip out their credit cards and buy stuff through an online form.

Regular videos only take care of you on the K and L phases. They do a great job getting the prospect to feel like they know enough about their problems and the likely solutions. Supplemental videos can also do a good job getting the prospect to like a particular approach or particular class of solutions but they don’t go far enough. They don’t take you to the trust stage. This is where marketing videos come in.

Marketing videos build trust

The great thing about video marketing is that you’re able to walk a person through the KLT process within the same video. First, you present the problem. This filters the viewer. If the viewer does not have the problem the video talks about, that the viewer is not going to remain a viewer for long. They are going to close the window and watch another video. The video doesn’t speak to their needs.

The video then presents the general solutions or common solutions to the problem. It sizes up the advantages and disadvantages of the solution. By this point, the viewer would feel a preference for one solution over the other. Effective videos then go to the next step. They present credible and authoritative information in the form of case studies and stories that they get the viewer to trust that the specific solution that they are promoting is the solution they should use. That’s how you get people to buy.

Also marketing videos are written and produced in such a way that they tightly integrate with your other marketing initiatives. This way you can easily share them on Facebook, you can tweet them on Twitter as well as share them on many other platforms. This is the difference between regular videos and marketing videos. Don’t get your wires crossed.

You don’t have to spend a ton of money making one marketing video after another. Highly effective marketing videos take a lot of time or they cost money. Instead, you can produce cheaper regular videos to walk your prospects through the KLT process and then let your single or couple of videos convert them. That’s how you play the game. That’s how you get viewers to trust your solution.

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The Five Hallmarks Of A Truly Effective Video Marketing Script

The Five Hallmarks Of A Truly Effective Video Marketing Script

The heart and soul of marketing video are not the typical belts and whistles that see in such a video. It’s not the diagrams, it’s not the infographics, it’s not the layout, it’s not even the very interesting accents of the voice-over actors. It has nothing to do with that. It definitely has nothing to do with how smooth, flawless, or sharp the images are.

Instead, what makes a video truly effective is its content. I am of course talking about its script. Screw up here and you have just wasted your money on creating a marketing video. That video is not going to do what you think it should do. How can it. It doesn’t have the tools. It doesn’t have the capacity, it doesn’t have the ability because the script is lackluster.

How do you write highly effective script? How do you outsource it? How can you tell whether the video script that have for your marketing video is solid? It will have the following five hallmarks. Ideally you should insist on all five.

Hallmark #1: Plain English. 

There is a reason why really successful politicians speak at the eighth-grade English level. This is quite puzzling to many untrained observers because a lot of these politicians actually have advanced degrees like Juris Doctor or medical doctor and MBA degrees. Why do they speak like eighth graders. Eighth-grade English has very few five-dollar words. Most words are short, easy to understand and very accessible.

This is why politicians and trained speakers speak at this level. It is the lowest common denominator. If you keep it at that level most people would understand. Highly effective video scripts are written in plain English. They don’t try to dazzle or impress the viewer by blasting them with all sorts of jargon terms and acronyms. You come off as somebody who is trying to hide ignorance when you do that. You end up looking like somebody who is trying too hard to impress the viewer.

In fact, if you overdo this and you just blast the viewer with so many long, flowery, or even technical words they might even think you’re pretentious. You might come off as somebody who is trying to be something he or she is not. Plain English enables you to come off as more sincere, authentic, and real.

Hallmark #2: They are short.

Let me tell you, most people do not have the time of day to listen to a long speech. There are better things to do. This is the reason why most people don’t even read online articles. They just scan for keywords. If see the keyboard that they’re looking for, that’s when they slow down and they would read a little bit more of the article. Otherwise, they’re just scanning through. It’s kind of like going through your Facebook feed on your mobile device. You don’t have the time to thoroughly read every link. That’s just not going to happen. You’re too busy for that. The same applies to video. Highly effective marketing videos are short and to the point, but they get the job done.

They tell a very convincing personal story, it communicates a wide range of benefits tied to the solution the video promotes. They do this using many different signals and it operates on many different levels. It operates on an emotional level, logical level as well as a conceptual level. You have to understand that the ability to tell a story quickly enables you to communicate clearly in a very short period of time. You don’t have to give a long speech for that.

Hallmark #3: Easy to vocally emote.

Well-written video marketing scripts are very easy to vocally act out. You just need to read a word and read the next word that follows it in the sentence to instantly know that you have to either raise your voice a little bit, sound concerned, sound suspicious, sound excited, and a hundred other emotional signals you can send with your voice.

Great scripts are very clear as to the kind of emotional twists and turns they demand. Bad scripts make you sound like you’re just reading off a TelePrompTer or you’re just reading a book. It’s dull, lifeless, and very generic. You run the risk of sounding like some sort of robot.

Hallmark #4: Effective scripts mention case studies or stories.

If you are able to tell a story you, will be able to connect with people on a very personal note. I have yet to see a person who is convinced by just raw data. You have to at least present that data into a form people can engage with. This form is called a story. Believe it or not, people use the story form to make sense of the world. You should do the same with your marketing videos. By including a case study or tool, in the video, you make it clear to the prospect that you’re not just making stuff, but there is some hard science or hard numbers behind the claims of benefits the video is talking about.

Hallmark #5: Emotional call to action.

Highly effective video marketing scripts tie the benefit the prospect would get from buying a product with the call to action. Effective scripts don’t just say click the order button or click subscribe now. Instead, they talk about the benefit and tying it to that action. For example, the script would say gain the confidence you felt you’ve lost by losing the spare tire around your midsection. Take action today. Isn’t that much better than just saying click here or clicking the link in the description below.

Whether you are writing your own video or having it written by somebody else, make sure the five hallmarks listed above are present in the script. Otherwise, you are just wasting your time.

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This Software Can Reduce Your Marketing Video Creation Costs By 90%

This Software Can Reduce Your Marketing Video Creation Costs By 90%

A lot of entrepreneurs are under the impression that high-quality professional videos have to be expensive. I really don’t blame them for thinking this way because a lot of the best videos in their niche probably look and sound like they were professionally produced.

They have got great background music, their scripts are just nothing short of amazing, they are edited in a very tight, compact, and emotionally powerful way. What’s not to love. Given that level of quality, it’s very easy to assume that you probably wouldn’t have to spend a pretty penny trying to come up with something similar.

What if I told you that you don’t have to spend all your budget on high-quality and high-budget videos. You definitely need to have at least one of those videos. For the rest of your video materials, you can use the software. It all boils down to understanding how your video conversions work. In a way, videos are like articles.

When you go to a typical blog, chances are most of the material there are informative in nature. They may be written with a lot of personality, they may play up certain facts, they may even have some sort of interesting or quirky take on certain types of information. But at the end of the day, there are only a few pages on that blog that actually converts the viewer to buy something or sign up for a mailing list. This is called conversion content.

Oftentimes, the typical blog is made up of 95% informative material and 5% conversion content. The same applies to video. You can get away with only one highly polished, well-produced, well-scripted video that converts. This is the video you used to convert your website visitors. However, for the rest of your videos, you can use videoscribe.

Videoscribe is a handy software that you can use to quickly produce a tremendous amount of videos in a short period of time. Videoscribe makes the otherwise painstaking process of creating high-quality animated videos very easy. You just have to walk through the process. You don’t have to spend money on expensive graphics, you don’t have to spend money on expensive voice-over if don’t want to.

Of course, you’re going to have to do that for your converted video. For everything else, I am talking, about supplemental videos here that get people familiar with your brand as well as open your viewers’ minds regarding the solutions that you bring to the table, you can use videoscribe videos.

If you choose to do that, you stand to reduce your video costs by as much as 90%. That’s how you play the game. You don’t stock your website with the very best videos you can produce. That’s just going to drive you to the pros. On the other extreme, you are not going to fill your website with middle-of-the-road or even low-quality videos because that’s going to destroy your brand.

There has to be a decent level of quality for your informative video content, but this doesn’t necessarily mean that you have to bankrupt it. Obviously how this works, with the little bit of automation you can go a long way in reducing your video creation costs while converting your visitors.

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Does video marketing have to cost you a lot of money?

Does video marketing have to cost you a lot of money?

Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they’re unclear on is whether the costs would justify the benefit.

Most video marketing attempts fail the first time

What really clouds this whole picture is the fact that when you try anything the first time around and you don’t have some sort of blueprint of plan your chances of failure are quite high. This is not just a video marketing thing mind you. This applies across the board.

Maybe you’re trying to ride a bike. Maybe you’re trying to build a house or an addition. Maybe you’re trying to do a painting or you’re trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes. How come. They did not have proper guidance and that’s the good news here.

With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with really high-quality videos that connect powerfully with their target audience members. Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too.

This really is not an issue of cost but more of information. With the right information, high-quality videos that truly go a long way in building up your brand doesn’t have to cost a lot.

There are many ways to solve the video marketing problem

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos. You really just have to know your niche. More specifically, you just have to know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.

There are many tools you can use

Another piece of good news. You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these really are your meat and potatoes videos. These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive.

You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn’t have to be expensive. It doesn’t have to cost a lot.

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Guilt is a Choice

Guilt is a Choice

Too many of us like to think that we are simply prisoners of our past. Too many people are under the impression that if you screwed up in the past, there’s really no way you can make things right.

If you made all sorts of bad decisions and you unleashed all sorts of negative consequences, you are basically forever tainted by your past.

In fact, people take things so far as to say that you are your past. You can never really escape it. You can make the pain go away, you can play all sorts of games with yourself, but ultimately, when it comes down to it, you are your past.

It’s a done deal. It already happened. What can you do now? There’s nothing you can do short of getting into some sort of time machine, like the movie “Back to the Future.” But other than that, you are stuck.

Talk about depressing. Talk about demotivating. Talk about soul-crushing.

This is the kind of mindset a lot of people have about their past, and that’s why the only thing that they have available to them, or the only thing that they make available to themselves is guilt.

They’re constantly tripping over themselves, apologizing for things in the past or, worse yet, they’d remember certain things that happened.

Maybe they got pregnant as a teenager. Maybe they committed a crime. Maybe they hit somebody that unleashed a tremendous tidal wave of negative effects. Maybe they pissed somebody off.

Whatever the case may be, they keep going back to those negative experiences and ending up no closer to any kind of closure or resolution.

It’s like stabbing yourself in the hand over and over again, and then seeing your hand heal slightly overnight, and then repeating it day after day. You end up with a whole lot of blood, and not much else.

I know that sounds crazy if you were to do that physically, but unfortunately, people do this psychologically each and every day.

You have to understand that as powerful as the guilt that you may feel, it is still a choice. Guilt is an interpretation.

When you look at what happened in the past, and assuming that the past actually happened according to how you remember it, it doesn’t necessarily mean that you have to end up with the same interpretation you currently have.

If you feel disempowered, depressed, discouraged or diminished by your guilty and remorseful interpretation, take hope from the fact that this is just an interpretation. There are many ways to see the same set of facts.

Believe it or not, there is a way of looking at what happened in such a way that it doesn’t drag you down and make you feel small, weak or ugly. This is called changing your mindset.

Please understand that your mindset is like the lens or the eyeglasses that you use to view reality. Depending on the lenses you put on, you will see reality differently.

When you see reality differently, you feel different things about reality. These go hand in hand.

But the good news is, you have a lot more choice over the matter than you give yourself credit for.

Do yourself a very big favor and look at the possible interpretations that you have and look at the beliefs systems that they lead to. By making the right strategic choices, you end up in a better place.

To learn how to do this in a quick, easy to understand, and self-empowering way, click here.

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You Must Love Yourself More Effectively First Before You Love Somebody

You Must Love Yourself More Effectively First Before You Love Somebody

I hate to be the bearer of bad tidings here, but you can only give what you have. I want you to wrap your mind around that central concept.

A lot of people have a tough time doing so and that’s why they continue to suffer. If they feel stuck in any area of their life, it really all boils down to a lack of self-love.

Too many of us think that just by being born and just by showing up at the scene, that somehow, some way, we deserve people’s love and respect. Boy, are we in for a great disappointment.

You have to understand that love is already in short supply in this world. Can you imagine expecting other people to drop what they’re doing so they can give you the love and respect you think you deserve?

It doesn’t work that way. It hasn’t worked that way in the past, it doesn’t work that way now, and it probably won’t ever work in the future.

The truth is, you can only give what you have. And if you have a tough time loving yourself, accepting yourself, or giving yourself the proper respect, don’t expect this to come from somebody else. Don’t expect to do this for somebody else.

This whole idea that you just have to wait for the right person so they can complete you and otherwise give you what you’re missing is a fantasy. In most cases, the person that comes along is the person who exploits you.

That’s right, this is the person who abuses your weaknesses. And instead of making you feel whole, complete and healed, they actually take advantage of you.

Either this person takes the form of a domineering mother, an emotionally absent father, or an abusive boyfriend or girlfriend, it doesn’t matter. That person will continue to come again and again and again because you refused to give something to yourself that you should have taken care of a long time ago.

You have to understand that self-respect is not something that somebody gives you. Self-esteem is not something that comes outside of you. It is your own estimation of your value as a person. It is something that you yourself have to give yourself.

This is why it’s always a good thing to get the idea of loving other people out of your head. Focus on what’s important first. Focus on loving yourself first.

This means getting to the root of your anxiety. This means changing your mindset. This means changing your belief system about who you are, where you’re going, what you’re capable of, what your limits are – the whole nine yards.

People don’t like to do this heavy lifting. Instead, they imagine themselves, whether they’re guys or female, it doesn’t matter, to be some sort of damsel in distress.

There they are, locked in a high tower wearing their gown and looking out into the horizon for that knight in shining armor who will come to their emotional rescue at the last minute.

I’m sorry, we don’t live in a fantasy land. You have to do the heavy lifting. You have to slay your internal demons. You have to overcome your dragons from the past, and only after that will you be free.

This is the root of anxiety. And the good news is that overcoming this dragon is easier than you think.

Now, a lot of people would give you grief for thinking that overcoming anxiety is easy. They think that it’s deeply rooted.

A lot of people would likely believe that you are, somehow, genetically predisposed to it. And no matter how hard you try and no matter when you try, it’s just not going to happen.

Well, I’m telling you, the people who tried to convince you of that are actually making money from that belief system.

Because when you believe that your anxiety is somehow locked in your genes and there’s really no amount of trying or self-awareness that will free you from that mental prison, you are left with one option. That option, of course, is medication.

The psycho-pharmaceutical industry in the United States and elsewhere is a multibillion-dollar industry. Year after year, pharmaceutical companies are raking in billions of dollars and their profit margins continue to grow. But this is blood money.

This is money based on hopelessness. This is money squeezed out of the guilt, the pain, and the despair of millions of people.

The good news is that there is a 100% chemical free way to get out of the clutches of anxiety. Click here for this all-natural, self-empowered, positive approach to anxiety. You owe it to yourself.

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To Become a More Successful Person, You Must Choose to Become a More Effective Person

To Become a More Successful Person, You Must Choose to Become a More Effective Person

A lot of people, in the United States in particular, have grown up in the self-esteem age. According to this theory of child rearing, when kids are given a healthy self-esteem, they become more successful. It’s as if self-confidence comes out fully grown from a healthy self-esteem.

So, what do we do? We give people participation prizes. We tell our kids, “It doesn’t really matter whether you win or lose, it just matters that you tried.”

Well, I’m sorry to break this to you, but trying is not good enough. Not by a long shot.

The world rewarded excellence in the past, it continues to reward excellence now, and will probably continue to do so long into the future. That’s just the way the world works.

We are doing our children and ourselves a big disservice by feeding them this lie that by simply showing up, somehow, some way, they deserve some sort of respect or even an award.

It’s madness because that’s not how reality works. Respect is not a door prize. It’s not something that you just show up for. It’s not some free cookie that people toss your way just because you managed to show up.

You have to earn it. And you have to earn it through excellence.

In other words, the world doesn’t care about your intentions or your motivations. It couldn’t care less about what you could have done, should have done, or would have done. None of that matters. What matters to the world are the results that you produce.

It’s all about the results that you bring to the table. That’s when the world sits up and pays attention. That’s when the real rewards are handed out.

Sure, a lot of people will try to “give you respect,” but this is lip service. You know and I know how far lip service goes. If you’re looking for the real thing, then you need to focus on becoming an excellent person.

Be good at something. Be better than good. This means believing in excellence. You have to believe that if you’re going to do something, you need to be the best at it.

If you think about it hard enough, simply doing the bare minimum just to get by is not going to cut it because there will be a trend for people to push for something better. And what happens when that takes place? That’s right, you will be left behind.

It’s as if this curve consistently moves to the right while you dig in your heels and expect the very least from yourself. You stand out like a sore thumb. Your mediocrity is exposed for all the world to see.

Make no mistake, to become a more successful person, you must first choose to become a more effective person. This means that you have to know what you’re doing. This means that you have to deliver on results. This means that you have to meet a certain level of expectations.

Now, this doesn’t necessarily mean that you have to hit the ball out of the park each and every time you swing that bat. But without a renewed focus on effectiveness, you’re going to get left behind. That’s how the world works.

Sadly, too many people expect to do the bare minimum. They don’t even want to try, and they complain why life is so unfair. They complain about the crappy results that they’re getting, but maybe it’s because of the crappy efforts they’re putting in.

I know that this sounds harsh. In fact, to a lot of people, it might even sound judgmental, but it is what it is. This is how the world works.

If you are suffering from any kind of anxiety because you feel stuck in your career or you are wondering about the low quality of your relationships, wrap your mind around what I have just said. Maybe you haven’t resolved to be the most effective person you could be.

The good news is that reversing the course of your life is not as hard as you think. It’s actually easier than you care to appreciate.

If you want a clear, easy to understand framework in which you can turn your life around based on your belief system, click here.

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When You Blame Others, You Give Them Power Over Your Life

When You Blame Others, You Give Them Power Over Your Life

Let’s get one thing clear. It’s very easy to blame other people or situations for the things that have gone wrong in your life. It really is.

Because if you think about it, when you blame other people or situations you can’t control, it feels good. How come? Well, first of all, it means you don’t have to change.

This means that there’s nothing wrong with you and there’s nothing to apologize for. It’s somebody else’s fault.

When you put the blame squarely on other people, the responsibility for changing lies with them. You are the victim here. You are the one who was harmed.

You were the one who has to live with the effects of the harm caused by others on you. Why should you change? Why should you sacrifice? Why should you put in the time, effort and energy to turn things around?

This refusal of responsibility is very liberating to a lot of people because, hey, let’s face it, change is a very scary thing for a lot of people. First of all, it takes a lot of effort. It also takes a lot of self-awareness.

Well, think about it. If you are going to be self-aware, this means that you’re probably going to discover a lot of things about yourself that you might not be all that happy with. Who knows what you will knock loose? Who knows what you would uncover?

There are many psychological rocks out there that you have put on lockdown. What kind of horrors do they contain?

You dispense with all of that when you put the blame for whatever is wrong is your life squarely on the shoulders of your parents, the bully in school, the friends who misunderstood you, the ex that broke your heart, and so on and so forth.

In fact, if you are a typical person, chances are, the laundry list of people who somehow, some way, share the blame for whatever has gone wrong with everything in your life is actually quite long.

I know that it feels good to do this, but it’s also the most damaging thing you could do to yourself. How come? Well, when you blame other people, you’re basically saying to yourself that since they caused the problems in your life, they’re the ones who can fix it, not you.

In fact, the reason why you feel so good about blaming others is because of the fact that you don’t have to change. You don’t have to solve things. You don’t have to take ownership of what’s gone wrong. You dispense with all of that because the problem is the other guy. It’s his problem, not yours.

But here’s where things get rough. The more you blame others beyond your control, the more you give them power over your life. It’s as if you are consigning or resigning yourself to living your life on autopilot. You’re stuck.

The reason you’re reading this is because you have anxiety issues. The reason you’re reading this in the first place is because you want to get out from under the negative effects of the anxiety in your life.

Unfortunately, when you blame that anxiety on other people and situations you can’t control, you’ve given them power because, ultimately, on a purely logical basis, they have the solution. They caused the problem, so they have the solution.

The problem is, they are not in any compulsion or responsibility to solve your life. They’ve moved on. They’ve got problems of their own.

So here you are, stuck. You’re hanging on to the cold comfort that somehow, some way, everything that’s wrong with your life is somebody else’s fault.

Even if that were true, it’s still your responsibility to yourself to take ownership of your problems and take steps to solve them.

I know this is a nasty news flash, but nobody’s going to take those steps for you. Nobody can be bothered. How come? Everybody’s got problems of their own as it is.

You have to step up. You have to take the initiative.

To figure out how to do this is a quick, effective and powerful way, click here. Regain control of your life by refusing to blame others.

While the problems in your life may not have been directly caused by you, you are still responsible for how you respond to the chain reaction that other people have started in your life. That responsibility will never leave you. That is yours and yours alone.